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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
Saucony Women's Peregrine 7 Trail Running shoes, S10359-1,Ros Hommerson Women's Emma Navy Stretch Patent Slingbacks,Sarto by Franco Sarto Women's Gia Slingback Black Atanado Vegetal Leather,Skechers Fitness Shape-ups Women's Sz 7.5 11806 Walking Casual shoes Grey Pink,Salomon Women's Speedcross 4 Trail Running shoes,.
Sam Edelman Womens Petty Leather Boot- Pick SZ color.,ROSHE TWO BR WOMAN SIZE 5.0 NEW SUNSET GLOW NEW RARE AUTHENTIC LIGHTWEIGHT,Skechers Double Up Slip On Sneakers Ladies Low,Rider Women's Plush II Slingback bluee Green Ankle Straps,.
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Sano by Mephisto Evasion Walking shoes Fitness Women's Size US 6 Brown,
Ryka Laurel Green Suede Zip Front Water Resistant Sport shoes New In Box 7.5 M,Skechers Flex Appeal 2.0 High Energy Women Running shoes White Black,Salomon Womens X-Mission 3 W Trail Running shoes, Magnet Black Poppy red, 10.5 B,Saucony P19f shoes femme baskets 1044-293 JAZZ ORIGINAL,
Saucony Women's Guide ISO Running shoes, Slate Peach, 7.5 B US,Sarto by Franco Sarto Women's Palmer Mule Black Navy Leather Other Mules,Saucony Women's Cohesion 10 Running shoes, Grey Mint, 7.5 M US,shoes BIANCOANTICO women Tronchetti black 3453061VIT-NE,SHOES SKECHERS WOMAN GIRL PERFORMANCE GO WALK 4 14927 BLACK BBK ATTUNED NEW,
Report Women's Opal Sneaker, Black Smooth, Size 8.5 US 6.5 UK,Reebok Women's Bd4967 Dance shoes orange Size 6 UK,ROSHE ONE DIAMOND BRIGHT CRIMSON WOMAN Size 10.5 NEW RARE AUTHENTIC,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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RYKA Women's Hydro Sport Water shoes Cross-Training shoes, Black Berry Chrome, Facebook
SAUCONY SHOES SNEAKERS WOMENS SHOES JAZZ ORIGINAL 1044-2 Navy bluee Silver,shoes sneakers shoes Skechers woman fabric woven beige taupe memory foam, Twitter
Sam Edelman Packer Side Zip Ankle Bootie, Pinterest
Running shoe Asics Fuzor Woman T6H9N-4993,shoes SKECHERS SPORT Woman Sneakers black Fabric 12719-BKHP,Ryka Women's Hydrosphere Cross Trainer, color Bougainvilliea Hyper Pink Sconce G,
Skechers Breathe Easy Lasting Impression shoes Ladies UK 7 US 10 EUR 40 1467,Skechers Bobs Squad Total Glam black Multi women Baskets,Sexy Womens Uk Noble Pointy Toe British Ankle Boots Stilettos High Heel shoes,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Sam Edelman Women's Vinney Knee High Boot,
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SKECHERS CHAUSSURE BOBS DEPORTE SQUAD CAER FESTIVAL - grey - 40 (192283404368),
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Rieker L3245, Baskets Hautes Femme,Rieker Schnürboot Stiefelette grey 70827-26, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Skechers BOBS from Women's Flexpadrille 2 Flat - Choose SZ color, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Rieker N3220, Zapatillas Bajos women,, clients have the ability to book an appointment straight from...
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|UK Shoe Size (Women's):||5.5 UK||UPC:|
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Some smart local businesses for salons to partner up with are...
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Sam Edelman Women's Regis Heeled Sandal,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Saucony Women's Hattori Barefoot Minimus Running shoes NWT 5 athletic pink,shoes IMAC women Sneakers Trendy grey Scamosciato,Tessuto 105831-7157,Reebok Sports Women's purple Grey,Skechers Alba Wild Walkers Ladies Trainers UK 6 US 9 EUR 39 REF 5062,SALE ADIDAS PURE BOOST PUREBOOST ALL TERRAIN CORE BLACK GUM BY2691 NEW 9.5,Saucony Women's Freedom ISO Running shoes, Black, 8.5 B US,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Replay Emma, Baskets Hautes Femme,Saucony Women's Grid Excursion TR7 Gore-Tex Running Trainers,shoes U.S. POLO Woman VINO WILMA7176W7-WINES,shoes TOSCA blue Woman blue Natural leather,Pailettes SF1601S602-C30,
shoes SUPERGA women Sneakers Trendy grey S0093B0-999D,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Rieker Eagle-Filz shoes Anti-stress Laces shoes High Top Trainers Wine L6543-35, Sergio Rossi Womens Side Zip Pointed Toe Knee High Boots Brown Leather Size 37,Rialto 'purple' Women's Boot, Black - 7.5 M,Skechers Go Walk 4 Kindle Trainers Womens Memory Foam Fashion Sports shoes,
Skechers Cali Women's Hushhush Platform Sandal - Choose SZ color,Sexy Women Zip Ankle Boots Stiletto Pointed Toe High Heel Lace Up Clubwear shoes,shoes Suede Platform Trace Animal Puma Black Women,Saucony DXN Original Vintage Men Women leather trainers UK 6 bluee white new box,Skechers GO WALK 4 - PROPEL Ladies Womens Slip On Comfortable Trainers Raspberry,Sergio Todzi Womens UK Size 5 Brown Knee-High Boots,
Reebok Women's Floatride Run Ultk Black Gravel White Running shoes 8 Women US,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Salomon X Ultra 2 GTX Hiking shoes, Women's, 6US,ROCKETDOG Brown Lace Up Scrunched Ankle Booties Womens Size 7M-B117,shoes PRADA LUSSO 1E971H BORDEAUX NUOVE 39,5 40 UK 6.5,shoes PUMA women Basket_Platform-363627-01 PELLE grey silver originale nuove, SeaVees Baja Standard Slip-On - Black Textured Linen Slip-On Sneaker,Reebok Womens Skylite Casual shoes- Pick SZ color.,Rieker-Antistress Women's Daisy 15,Salomon Speedcross 4 Green bluee Adjustable Running Training shoes Women's 7.5,shoes COLMAR women Sneakers Trendy grey PU,Scamosciato BRADBURYLUX-262,Reebok Princess Ripple Womens Beige Suede Trainers - 7 UK,,Rider Women's Power Up Plat Slide White Silver Slides,.
shoes PHILIPPE MODEL women SNEAKERS TRENDY BIANCO Pelle naturale CLLDV036,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Sam Edelman Womens CODY Leather Zip Ankle Boots Bootie Beige Nude Size 7,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rockport Works Women's RK673 Tan Cream Crazy Horse Leather Deck shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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shoes GUESS men SNEAKERS TRENDY blue Pelle naturale FMCAR3ELE12BLS,Current specials and promotions
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Rieker N3220, Turnschuhe Niedrig Frau,
Saucony Women's Havok XC2 Purple Yellow 10 B US B M, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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