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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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SAUCONY shoes SNEAKERS women CAMOSCIO NUOVE SHADOW O grey 0A6,Saucony bluee Sneakers Women's 7 - New,shoes ALTE 35 CAMOSCIO black CON FRANGE PLATFORM E TACCO ALTO BELLI COMODI,Rocket Dog SAMCO Womens Sam Coast Fabric Ankle Bootie- Choose SZ color.,
Make sure you utilize all the big social media platforms such as:
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shoes REBECCA VAN DIK Woman Sneakers Trendy BEIGE Cavallino CAVALLINO0004, Facebook
RYKA Women's Joyful Walking shoes - Choose SZ color,Saucony S30009-4 Womens Prowess Sneaker- Choose SZ color., Twitter
Reebok Womens Royal Ultra SL Sneaker- Pick SZ color., Pinterest
Remonte R3476-14 Navy Leather Summer Ankle Boots,Saucony Originals Women's Jazz Original CL Cozy Sneaker, Pink 11.5 M US New,Size 9.5 Nike Women's Free Flyknit TR 5.0 Training shoes--New Total orange,
Skechers Street Hi-Lites - Velvet Vixen Sneaker im trendigen Samt-Look , Gr 37,Rieker women Calda Fodera da Infilare Tacco Basso Inverno,RF ROOM OF FASHION Madison-21 Wide Calf Riding Boots TAN,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Ros Hommerson Women's Tasha Ballet Flat Black Leather Flats,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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SCHOENEN VROUW PUMA BASKET HEART COPPER WN'S 365463,Rockport Women's Seven To 7 65mm Pump 2 Warm Taupe Patent Leather Pumps, Easy access to information on all your services, pricing, and any specials you may be currently running.
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black blacke Turnschuhe mit VICES Brocade, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Saucony Freedon ISO Running Trainers Ladies UK 7.5 US 9.5 EUR 41 REF 2355,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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shoes VANS Woman green Fabric VA38HMOP9,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: pinkgold GENIE BLACK SUEDE LACE UP BOOTS BOOTIES 36 6,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Saucony Originals Women's Jazz Original Running shoes (Tan),Current specials and promotions
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Rivieras shoes 394678 bluee 37, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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