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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Reebok Wmns Club C 85 FVS ( CN3351 ),Salomon Unisex-Kids XA Pro 3D K Trail Running shoes, Scarlet Ibis, 10.5K M US Kid,Reebok Womens Work N Cushion KC Walking shoes- Pick SZ color.,SHOES WOMAN VANS AUTHENTIC DECON V18CGFO,Reebok Women's Walk Ahead MT Running shoes, Mist Skull Grey White Em, 6 M US,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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shoes men Brand Ama B Deluxe N 41 Low Laminato New Collection F1,

Saucony Originals Men's DXN Trainer CL Nubuck Sneaker,shoes ASICS women Running purple PU,Tessuto 1012A030-004,Sexy Zipper Side Platform Stiletto Thigh High Stretch Boots shoes Adult Women,shoes PRADA LUSSO 3T5731 black NUOVE 38 38,5,

SAS Women's Sanibel Sandal Black Snake Laminate Nubuck Leather Thong Sandals,shoes REBECCA VAN DIK women Stivali black Pelle naturale,Tessuto WINTER28S,Seychelles make Believe Calf Bootie Size 10- Never Worn,red Fila Upstage klettverschluss Low Wmn,shoes ALBERTO GUARDIANI Woman Sneakers Trendy PITONE SD58545D-PVX010,

Romus Womens Boots 210,shoes LACOSTE Woman Sneakers Trendy blue Fabric 732SPW0136-003S,shoes MERRELL Woman Sneakers Trendy grey Fabric,Natural leather J03268-D,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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SKECHERS FLEX APPEAL 2.0 BOLD MOVE BASKETS FEMME 12773 WGY,Reebok Workout Tr 2.0 Fitness Women's shoes Size 6,Skechers 14951 'You' Charcoal Ladies Lifestyle shoes,shoes Adidas Originals SUPERSTAR 3D 80'S SHOES 36-37-38-39-40-41,

Make sure you utilize all the big social media platforms such as:
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Saucony Women's Peregrine 7 Trail Running shoes, Pinterest

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Salomon Women's Sonic RA Pro Running shoes Style 402426 Lagoon Night Sky bluee C,Reebok Women's Vintage 1990s OG Fitness Glide Supreme shoes 11-22688 White sz.8.5,Saucony Women's Zealot Iso 2 Running shoes Teal Citron Sizes 6.5-11 (B, M),

Skechers BOBS Women's Bobs Sparrow-Moon Lighter Sneaker - Choose Choose Choose SZ color 998ff1

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes D.A.T.E. women Sneakers Trendy BIANCO Pelle naturale W261-TW-PS-BLS,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Skechers

Style: Fashion Sneakers Manufacturer: Skechers
Size Type: Regular MPN:

32703

US Shoe Size (Women's): Multiple Variations Model:

32703

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Saucony BRAND NEW W BOX S10424-35 Peregrine 8 Women's Trail Running shoes SZ 8,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

ROCKPORT TWZ II T-TOE LACE UP M76128,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes DIADORA HERITAGE women SNEAKERS TRENDY BEIGE Scamosciato 171902-C6702,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Skechers Gratis - Going Places Trainers Wide Fit Memory Foam shoes Womens 22603W,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Silent D new ladies leather ankle boot size 37 86, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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