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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Saucony Cohesion 11 Running shoes - Women's Size 7 - bluee, Instagram
shoes DIADORA 2.0 men Sneakers trendy BIANCO 170532-C6103, Facebook
red Reale Milano 1067 Black Ankle Boots With Heels Women Fall Winter,Skechers Flex Appeal 2.0 Insights Baskets pour Femme Mousse à Mémoire de Forme, Twitter
Skechers 14166 Performance Womens Go 4 Inspire Walking shoes- Choose SZ color., Pinterest

Sbicca Women's Davenport T-Strap Platform Sandal Brown Faux Leather Leather,Reebok Womens Zprint 3D Walking shoes- Pick SZ color.,Reebok Men's Cl R Ripple M Gymnastics shoes 4 UK,

Skechers GOrun 400 Obstruct Trainers Ladies UK 2 US 5 EUR 35 REF 3092,SAM EDELMAN Taye Jacquard Chunky Heel Ankle Booties Boots Black Multi Womens 6M,shoes DIADORA HERITAGE Woman SNEAKERS TRENDY BROWN Leather natural,Rhinest,

Skechers Go Flex Ability Ability Ability Turnschuhe Sneaker a04b31

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Saucony Integrity ST 2 - Black Grey 5 N US, shoes NEW BALANCE women Sneakers grey Pelle naturale GW500CRD,Rossella Lopes Womens EU Size 39 Black Leather Knee-High Boots,Size 9 Nike Women’s React Element 55 Particle Beige BQ2728-200,
Reebok Women’s Crossfit Nano 7, Size 7M US, purplec Silver,Sandali Gioiello Tacco 14 Veri Strass e Camoscio grey Fumo Pleaser DELUXE-634R, Easy access to information on all your services, pricing, and any specials you may be currently running.
Reef Womens pink ES Sneaker- Pick SZ color., Roper Women's Nina Western Boot - Choose SZ color,Reebok Pump Omni Lite M41982 Hexalite Black Women SZ 7.5 = GS 6,Saucony Women's Triumph ISO 3 Running shoes, White Teal Citron, 7 M US,.
Reebok Lifestyle BD4487_8 WOMENS REEBOK QUESTION MID TEYANA LEATHER LIMITED, The ability to book an appointment easily and seamlessly straight from your website.
Skechers Go Walk 4 Ladies Trainers UK 7 US 10 EUR 40 CM 27 REF 2041, Sigerson Morrison Women's Paulina2 Heeled Sandal, Sepia, 10 M US,Saucony Men's Kilkenny Xc7 Track shoes - Choose SZ color,Reebok Womens Skyscape Viva Cv Sakori Walking shoes- Pick SZ color.,Sanuk Women's Yoga Sling Ella Flip Flop - Choose SZ color,.
Revere Comfort shoes Women's Paris Ballet Flat Bronze Lazer Leather Flats, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes PHILIPPE MODEL Woman blue Natural leather CLLDLP46,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes BIANCOANTICO women Sneakers Trendy BEIGE Pelle naturale,Tessuto DUS339.T,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes EASY PEASY women Tronchetti Bassi KHAKI MEXICO04,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

shoes REBECCA VAN DIK women Biker black Pelle naturale VITTORIA48S,

Ryka Womens Nell Low Top Slip On Fashion Sneakers, Grey Yellow, Size 6.5,Salomon Sense Ride Womens Trail Running shoes - bluee,shoes ATLANTIC STARS women SUEDE SHINY E GLITTER VEGA GBVB 79N NEW 2017 18 blue,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Rockport Women’'s Alanda Gore Chelsea Ankle Boots Brown (Stone Nbk) 3.5 UK,

Skechers GoWalk Joy Ladies Trainers Navy White shoes Womens Footwear, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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