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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Saucony Kinvara 8 Women's (B) (Marl Black),

shoes STAU women Sneakers Trendy BIANCO Pelle naturale TRIS964,pink Petals Women's Adina Riding Boot, Black Nappa,7 2W US,REEBOK TENIS FURYLITE OUT-COLOR LOW SNEAKERS WOMEN SHOES GREY BD1576 SIZE 10 NEW,SCARPA SPORTIVA SNEAKER blackGIARDINI NUOVA COLLEZIONE '18 P805231D MADE IN ITALY,

Saucony Women's Trinity Running shoes - Choose SZ color,Skechers Gowalk 4 Women's shoes in pink Pink, UK 6 EU 39 Boxed,shoes PREMIATA Woman Sneakers Trendy grey Fabric,Natural leather HOLLY-2547,REPORT SIGNATURE GREY SUEDE OVER THE KNEE PULL ON BOOTS UK 7 (1915),Skechers 49254 Womens Bikers Winner Sneaker- Choose SZ color.,

Ryka Women's Intent XT 2 SR Trail Running shoes,Black Chrome Silver,8.5 M US,Sexy Women Leather Lace up Embroidered flowers Block Heels Round Toe Ankle Boot,Rialto Women's Vienna Mary Jane Natural Sueded Smooth Polyurethane Heels,

Reebok Women's Cardio Motion Running shoes - Choose SZ color,Saucony Women's Jazz Original Light Grey bluee Ankle-High Running shoes - 5M,Skechers LA Street Hi-Lites Fastball 956 Fat Fuzzy Sneakers shoes Women's 8.5,Reebok Women's Work N Cushion LTH KC Walking shoes - Choose SZ color,Reebok Women's Fusium Run Sneaker,Saucony Women's Guide ISO Series Isofit Everun Running shoes Vizi Red Black NIB,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes GEOX Woman Sneakers Trendy black Nabuk D847AE-000LT-C9999,Romika Women’'s Victoria 19 Ankle Boots bluee (Ocean-kombi 531 531) 6.5 UK,shoes Puma 366728 02 Basket Heart Ath Lux Women's Sneakers women Dusty Coral,shoes OTTANT8,6 women Sneakers Trendy silver CIHA02LAM-AR,

Make sure you utilize all the big social media platforms such as:
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Saucony Jazz Original Vintage Womens Suede Nylon Black Trainers UK Size 3 - 8, Pinterest

RIVER ISLAND Black Platform Leather Ankle Boots Sz 6 39 Goth Emo Rock Heels,shoes Adidas NMD_R1 STLT PK primeknit AQ0936 shoes sneakers green,Rieker Men's F5311 Classic Boots Grey (Nubia Sigaro Cigar 45) 9 UK,

Roxy Go Snow Mid Calf Vegan Black White Plaid Winter Rain Snow Boots Size 7,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ O GREEN 406,Skechers 23091 Sport Womens Breathe Easy Nice N Cool Sneaker- Choose SZ color.,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Skechers Double Up-Shiny Dancer, Baskets Enfiler Femme,SALE WOMENS Puma Rihanna Fenty Creeper BLACK PATENT LEATHER 2017 364465 01 WMNS,

Skechers 15847 Performance Womens Serene- Sneaker- Choose SZ color.,

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SKECHERS GORUN Athletics Women’s shoes, Pink, Size 6 Eur 36. ....S36,SixtySeven Women’s 79893 Low-Top Sneakers 6 UK,SEXY Women Over-the-Knee Boots Platform Metal Heels Party Clubwear shoes Women,Skechers 11955 Sport Womens DLites Memory Foam Lace-up Sneaker,Mint Knit,7.5 M,Reebok Guresu 2.0 Black White Women Crossfit Cross Training shoes Sneaker CN2479,Skechers BOBS Women's Bobs Plush-Dream Doodle Ballet Flat,

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Saucony Cohesion 11 Running Women's shoes Size,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

shoes D.A.T.E. men green Pelle naturale,Scamosciato A251-CU-VE-FO, Saucony Kinvara 8 Women 7,Saucony Vendetta 2 - Light Green Red 7 M US New,Rieker Womens L0930 Hi-Top Trainers, gold pinkpinkLightpinksilver 32 32,
Salomon Crossamphibian Swift Womens Water Sports shoes Athletic Sandals Trainers,SHOES WOMAN NIKE ROSHE CORTEZ NM 833804, Easy access to information on all your services, pricing, and any specials you may be currently running.
Saucony Women's Triumph ISO 4 Running US8 Vizi Red Black White, Retro Womens Motorcycle Riding Rivet Lace Up Knight Leather High Top Ankle Boots,Saucony Triumph ISO 3 Womens Running shoes - Purple,S.Oliver Black Leather Boots Size UK 5 - 5.5 EU 38 -,.
Scarpa Mens Men's Neutron 2 GTX Trail Running shoes Black Green Tender 9.5... New, The ability to book an appointment easily and seamlessly straight from your website.
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Reebok Print Smooth Clip U purplecblueeflashwht BS5135 bluee halfshoes,Reebok Princess Womens Classics shoes - Multi - J95025,Rockport Frauen Stiefel black Groesse 7 US 38 EU,Reiker Y3361 Chestnut Zip Fastening Ankle Boots Size UK 4 EU 37,Size 4 New Rocket Dog Womens Ladies Brittany Warm Insulated Winter Boots shoes,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Skechers 14908 Performance Womens Go 4- Walking shoes- Choose SZ color.,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Adidas

Mark: adidas Style: Running Shoes
Colour: multicolour Main Colour: Black
Weight (with packaging): 0.6 Sex: woman

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Reebok Women's Classic Harman Run Walking shoes, us-white pink gold gum, 8 M US,Rieker Ladies Ankle Walking Boots Size 39. Red Leather,shoes Nike wmns Kaishi GS 705492 601 Women's Moda sneakers Pink Mesh Fashion,.

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Reebok Women's Freestyle Hi shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Reebok Sneaker Print Run Prime Ultk Turnschuhe black,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Retro Chelsea Men's Military Ankle Boots Riding Desert Combat Faux Leather shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

SKECHERS Flex 2.0 12757 BBK,

SALOMON Speed Cross 3 Ortholite Trail Running shoes Black 643001 Womens 9 NICE,shoes SAUCONY women SNEAKERS grey Scamosciato,Tessuto S60368-43,Reebok Women's Crossfit Lifter Plus 2.0 Training shoes,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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shoes SKECHERS SPORT Woman Sneakers blue Fabric 12615-NVPK-D, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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