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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Seychelles WAYPOINT Women's Leather Black Booties Size US 10 M,Saucony Ride 10 Women 5.5,Remonte Sneaker R340831 pink pink,shoes CONVERSE Woman Sneakers silver Natural leather 562805C,

Make sure you utilize all the big social media platforms such as:
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Salomon X Ultra 2 GTX Hiking shoes, Women's, 6US, Facebook
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Skechers Bikers-Hot Ticket Women's shoes Black 3.5 UK, Pinterest

shoes CONVERSE women Sneakers green Tessuto 130114C D,Reebok Womens Fstr Flexweave Fabric Low Top Lace Up Running Sneaker,shoes Lotto Leggenda Osaka W S5829 women Running Vintage Red Flower,

Ros Hommerson Women's Lana Black White Graphic Leather Slip-on shoes,shoes ADIDAS women Sneakers FANTASIA Inserti in pelle,Tessuto B25783,Rocket Dog Women's Black or Brown Boots,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Saucony Women's Cortana 4-W Womens 4 Running shoes- Choose SZ color., The ability to book an appointment easily and seamlessly straight from your website.
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Rieker Women's's L09a5 Trainers bluee (Grey Sky 40) 4 UK, Links to your social media pages to build your online following.

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Salewa Men's Ms MTN Trainer L Low Rise Hiking shoes Bungee Cord Firebrick 7 UK,S.OLIVER Women's Boots Ankle Boots Winter Boots Black 26412 New,Rieker L4662, Womens Ankle Boots Grey (Fumo black 45) 5 UK,Skechers Go Walk Compose Fitness Women's shoes Size 7,REEBOK Women’s gold Metallic Snakeskin Print M.E. BETWIXT MID BY MELODY EHSANI,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sam Edelman Women's Oda Block Heel Slide Mulberry Pink Dress Linen Slides,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition




Style: Trainers
Price - Currency €: 58.90

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Reebok REEBOK TRAIL WARRIOR-W Womens Trail Warrior Running shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Saucony Guide ISO Women 12 Fog Purple Mint,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Women's Royal Nylon Walking shoes Black White, 10.5 M US,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.


Rieker Women's 70844 Ankle Boots, Red (Wine-Matt Granit 35), 4 UK 37 EU,Rieker Antistress 70550 Ladies Womens Casual Leather Zip Warm-Lined Comfort Boot,shoes NIKE TANJUN (GS) 818381-001,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Saucony S10356 12 Kinvara 8 Ocean Wave Women Running shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Romus Womens Boots 210,

Denise Prichard

SAUCONY ORIGINALS SHADOW ORIGINAL W BASKETS FEMME 1108 679,SHOES WOMAN VANS SK8-HI PLATFORM 2 VA3TKNUCD1 SNEAKERS SK8-HI VANS RED,SCHUTZ Women's Erlina Gladiator Sandal, - Choose SZ color,Sam Edelman Circus Navy & Silver Glitter Sneakers Vanellope-1 Size 9M NIB HTF,.

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