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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Reebok Z Quick 2.0 Running Women's shoes Size 5,Skechers goldie - Treasure Chest Trainers 73801 Womens Jewels Memory Foam shoes,Sam Edelman Women's Shelby Ankle Bootie,Reef Womens Rover Low Lx Fashion Sneaker- Pick SZ color.,shoes MOA MASTER OF ARTS Woman BIANCO Natural leather M787,

Saucony Ride 9 Wide Running Women's shoes Size 5,shoes HIDE&JACK Woman Sneakers Trendy BEIGE Suede PLKHMARS,Skechers EZ Flex 3.0 - Swift Motion Womens Trainers Memory Foam Sporty shoes,shoes NIKE Woman Sneakers black Natural leather AA0287-017,

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Saucony Women's Kinvara 9 Running shoes, bluee Teal, 9.5 B US,Roper Brie Burnished Cognac Booties,Saucony Excursion TR11 Women's Running shoes Wide Grey Pink 6.5,Skechers Elite Synergy Ladies Trainers UK 3 US 6 EUR 36 REF 3705,SAUCONY ORIGINALS SHADOW ORIGINAL W shoes FREE TIME women 1108 675,

ROCKETDOG WOMEN BLACK LEATHER PULL ON MID ANKLE BOOT SIZE UK 6 EU 39 VGC,Saucony Jazz Original Women's Running shoes,shoes PREMIATA Woman Sneakers Trendy yellow Natural leather CONNY-2596,shoes women TONY WILD SNEAKER FONDO CREEPERS PELLE BIANCO VINTAGE DS18TW29,Rocket Dog Jumpin Haystack Trainers Womens Canvas Fashion Sneakers shoes Ladies,shoes STAU Woman Sneakers Trendy black Natural leather M921N,

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

SKECHERS Casual Trail Walking Hiking Running Nubuck Leather Excellent Traction,Saucony Frauen Ride 10 Reflex Low & Mid Tops Schnuersenkel Laufschuhe blue Groes,SAN MARINA - BOOTS HEEL WITHOUT ZIP ALL BROWN LEATHER FAUVE 38 - MINT,Report Women's Beth Ballet Flat - Choose SZ color,Saucony Women's shoes Sneakers - 1108 671 Black Spring Summer 19,.

Saucony DXN Vintage Womens Suede Canvas Yellow White Trainers UK Size 3 - 8,shoes PHILIPPE MODEL Woman BIANCO Natural leather CLLD1004,SAUCONY SHOES SNEAKERS leather MODEL S60033-91 WHITE PURPLE,Rieker Vernice Molle shoes women Anti-stress Casual da Ginnastica Basse N3220,.

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Rollie Chukka Pin Punch bluesh Womens shoes,

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Rockport Womens Danii Chelsea Leather Closed Toe Ankle, Stone Suede, Size 9.0 g0,Sam Edelman Womens Taye pink gold Fashion Boots Size 8 (204532),Rocket Dog Womens Jolissa Ranger Cotton Fashion Sneaker,Silver Leather Size 12 High Heeled Pull-on Boots,Saucony Jazz Original, shoes for Women S60419-1 VINTAGEJAZZ,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Remonte R1402, Sneakers Basses Femme,Replay Women's's Claran Low-Top Sneakers Grey (Platin 45) 4 4.5 UK,shoes women PUMA SUEDE PLATFORM ANIMAL 365109,Señoras de la Tierra Vaquero Informal Invierno women Botines con Cremallera,

Make sure you utilize all the big social media platforms such as:
Sam Edelman Women's Felicia Ballet Flat Navy Leather, Instagram
Sam Edelman, Women's shoes, Round Toe Booties, Genuine Leather, US shoes Size 10,Roper Embroidered Leather And Faux Fur Western Booties SIZE 6, Twitter
Ryka Hydrosphere Seaport Yucca Mint SZ05-133, Pinterest

shoes women Tacco  Plateau 11 black Pleaser BEAR-202,Ryka Women's Devotion v 2-W, Black Dark Purple Light bluee, 9 M US,Reebok Women's Club C 85 Melted Metal Sneaker - Choose SZ color,

Saucony Women's Triumph ISO 2 Running shoes, Grey bluee Slime, 8.5 M US,Salomon Wings Pro 2 Trail Running shoes (For Women) Size 10,Skechers Go Walk Move- Afterglow Outdoors Women's shoes,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Sexy Matte Black 6 High Stiletto Heel Plain Stretch Women's Thigh High Boots,Romika Cassie 51 Womens Black Suede Leather shoes UK Size 3 - 8,Sbicca Women's Jiminy Ankle Bootie, Tan, 8 B US,SAS Womens Tour Mesh Silver Walking shoes Size 7.5 (3E) (208862),River Island Womens UK Size 4 Black Ankle Boots,SAN MARINA Bottes à Talons Cuir Grainé black Lanière Cuir Mousqueton T 37 BE,

Skechers Dynamight Womens Slip On Sneakers Black White 8.5,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Reebok Royal Glide LX CN4486 black, Ryka Women's Fierce Walking shoes, Black Grey, 7 M US,shoes fashion town Napapijri Vicky bluee navy bluee 47022 - New,Salomon 371595 X Ultra 2 GTX Women's Hiking shoes SZ 6.5,
SKECHERS GOWALK 4 RAVISH 14924 BBK women's shoes sports sneakers slip on,REEBOK GURESU 2.0 STUDIO TRAINERS GREEN CHALK GUM. UK 5, EUR 38, US 7.5. BNIB, Easy access to information on all your services, pricing, and any specials you may be currently running.
Ros Hommerson Women's Caruso Stretch Slip On Silver Textile Comfort shoes, Saucony Womens DXN Vintage Green,Skechers Graceful 2.0 Magnificent Journey Walking shoes (9, Black White) (Bla...,Saucony Womens Progrid Integrity St2 White Silver Running shoes Size 11 (C,D,W),.
Rocket Dog Womens Chowchow Trainers, Black Black Elroy Black Elroy, 5 UK 38, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Skechers women D' Lites Ultra - Méditative,12294. Sportive Baskets,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Suola: Gomma Numero: Vari
Suoletta interna: Tessuto Materiale: Inserti in pelle,Tessuto
Categoria: Sneakers Colore principale: BIANCO/ROSSO
Code: M20326

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Some smart local businesses for salons to partner up with are...
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Saucony Men's Peregrine 7 ice+ Running shoes - Choose SZ color,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Reef Women's Voyage Low Ankle Boot Tobacco Suede Zipper Size 11,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Salming Women's Trail T3 Ankle-High Fabric Runner,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Saucony Women's Hattori Barefoot Minimus Running shoes NWT 5 athletic pink,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Skechers 22516 Sport Womens High Seas Fashion Sneaker- Choose SZ color.,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Skechers Burst Sunny Side Womens Charcoal-Light bluee Trainer UK 8 EU 41,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.


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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Saucony Women's Triumph ISO 4 Running Sneaker Fog Grey Purple Sneakers,Current specials and promotions
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Seasalt Grey Suede Desert Boots BNWT BNIB Real Leather Size EU 39 UK 6,Sam Edelman Women’s Brown Leather Boots Size 5.5,shoes Sneakers Alte women CHANGE KundaD Crosta Al Fucsi Camoscio Made In ,Size 7 women's Nike Air Force 1 AF1 Upstep SI particle pink 917591 600 casual,Saucony Women's Zealot ISO 3 Running shoes, Grey Coral Grey Peach 10.5 M... New,

Reebok Women's CROSSFIT Transition LFT Cross Trainer,Rieker Schnürstiefel Stiefeletten black Warmfutter Größe 36 38,shoes VANS SK8-HI SLIM OMBRE FLORAL BLACK BLACK,
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Rieker Plongée women Mocassins Anti-stress Baskets shoes Basses L0559, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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