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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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shoes STOKTON Woman Sneakers Trendy blue Suede 671DCAM-6188,

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Seychelles Womens Lets Go Crazy Ankle Bootie- Pick SZ color.,SENSO Black Tani Boots Booties EU 35 (Approx. US 5) Regular (M, B),shoes men Antonio Maurizi N 43 Cuoio Cucite Cod C34 Made ,shoes LAFEMMEPLUS Woman SABBIA Natural leather LAFSF08-4.SA.01,Rieker Nablues-Softlack-Mombasa shoes Anti-stress Stivali Alla Caviglia Y07A5-00,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes PREMIATA Woman Sneakers Trendy brown Cavallino LIZ-3457,shoes GUESS Woman Sneakers Trendy black Natural leather FLACE3LEA12-BLA,Skechers EZ Flex 3.0 Beautify Trainers Memory Foam Sports Fashion Womens shoes,shoes NIKE Woman Sneakers Trendy BIANCO Natural leather 366731-100D,

Make sure you utilize all the big social media platforms such as:
Sam Edelman Women's Hazel Pointed Toe Stiletto Heel Pump Black Patent, Instagram
Saucony Nomad TR Women's 8 - Pink, Facebook
SAS Frauen Fashion Sneaker blue Groesse 9.5 US 41 EU,Skechers Empire-Sharp Thinking Pink White Women Walking shoes Sneakers 12418-PNK, Twitter
Saucony Women Omni Walker Narrow, Pinterest

Saucony Kilkenny XC7 Spike - Jet bluesh 5.5 M US New,Running Womens Cloud Denim White shoes 6.5 M US shoes,Shellys London Harper Womens Fashion Sneakers Denim 10 US 8 UK,

shoes SAUCONY GRID-9000_S70302_CREMA BEIGE BIANCO UNISEX ORIGINALI NUOVE men,Skechers Gorun 600 - Spectra Baskets 15067 women Mousse à Mémoire de Forme,shoes Fontana 2.0 women BIJOUX, Stivaletti grey black Autunno Inverno,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Reebok Women's Ridgeride Trail 3.0 Running shoes Sneakers Grey bluee SZ4-12.5,shoes PRADA LUSSO 3T5731 BIANCO blueETTE NUOVE 37 37,5,

shoes black GIARDINI men Sneakers trendy grey Pelle naturale A800460U-137,

shoes SKECHERS 12615-BBK GRACEFUL-GET CONNECTED BLACK MEORY FOAM women,Ros Hommerson Women's Eloise Pewter Stretch Fabric Wedge Heels,shoes PRADA LUSSO 1E654G black yellow NUOVE 37,5 38,Reebok P18f shoes basses baskets CM8951 W O féminin PLUS LA IRIDESCENT,
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Rieker Stiefel mit Reißverschluss Winterschuhe grey Gr 36-42 Neu5,

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Sigerson Morrison Black Leather Ankle Boot Size 7B F1973 ,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Saucony Women's Guide 10 Running shoes, Light bluee bluee, 7 B US, SHOOT BLACK LEATHER OVER KNEE PULL ON BOOTS UK 6 EU 39 (1607),Reebok New Womens Zprint 3D Running shoes bluee Opal- Pick SZ color.,Skechers Go Walk 2 - Flash LT White Pink UK 7 EU 40 JS49 02,
Sam Edelman 'Kemper' Fringe Wedge Booties (Women), Green, Size 9.5,S.Oliver Womens 5-5-23607-21 324 Low-Top Sneakers, Brown Pepper 324, 5 UK, Easy access to information on all your services, pricing, and any specials you may be currently running.
Skechers Flex Appeal 2.0-Warm Wishes shoes Brown Women, Size 6 Women's Nike Air Zoom Fearless Flyknit Black Running Trainers 850526-010,Reebok Royal Charm, shoes de Fitness Femme,shoes VANS women Sneakers black Tessuto VEE3BKAD,.
Sam Edelman Case Ankle Booties Velvet bluee Size 8 Block Heel Zipper, The ability to book an appointment easily and seamlessly straight from your website.
Rossi Boots 4046 Original Ripple Sole Desert Boot Black Suede (bkgrey), Reebok Vantilator Gallery II Womens Trainer Black White shoes - Size 7.5 New,shoes PHILIPPE MODEL women SNEAKERS TRENDY BIANCO Pelle naturale CLLD1005,RF ROOM OF FASHION Women's Western Knee High Low Stacked Heel Riding Boots,Reebok Korea Classic BTS Jungkook shoes BT21 Instapump Fury Authentic Cooky gift,.
Replay Women's Lowa Trainers White (White 061) 6 UK, Links to your social media pages to build your online following.

Skechers Bobs Sport Squad - Sky Write Women's Trainers,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sam Edelman Kinzey Women’s Size 8.5 Multicolor Floral Heeled Ankle Boots TF-356,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Taglia scarpa: EUR 37


Marca: PRADA

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Saucony Stretch N Go Ease Grey Mint Running shoes Women's US 8 (T),

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Saucony Women's Triumph ISO 4 Running shoes, Navy Mint, 8 B US,

Salming Women's Distance A3 Black Ankle-High Running shoes - 9.5M,SKECHERS 14148 - GO WALK 4 - PURSUIT Size - color ,Skechers for Work Women's Workshire Peril Steel Toe Boot size 9.5,Skechers D'Lites D'Liteful Womens Sneakers - Choose SZ color,shoes STAU women Sneakers Trendy POIS black BIANCO gold710,Reebok Work Women's Sublite Cushion RB046 Work Sneaker Navy Pink Mesh Webbing,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Sam Edelman Womens Geren Ankle Cuff Gladiator Sandal Candy Red Kid Suede Strappy,Saucony Women's Vendetta 2 Track shoes, Pink bluee Black 7.5 M US New,Reebok Women's Bolton golden Neutrals pink gold purplec Ash Chalk BD3743 JE,Salomon Scythe Mantra 3 W 370907 Running shoes Pink New & Original Packaging,Salomon Kalalau W, Women’s Low-top,Sean Benedict Cat-Running shoes For Women-3D Print,

shoes VOILE whiteHE Woman BIANCO silver Fabric 12010007-9101,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Reebok Women's Club C 85 Lthr Gymnastics shoes 4 UK,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Replay boots very beautiful 5 retails price,

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shoes HOGAN Woman DENIM W00N0K010FEQU802,Skechers Empire TC Ladies Trainers UK 7 US 10 EUR 40 CM 27 REF 1041,Salomon Women's Xa Pro 3D W Trail Running shoes 7 UK .,Saucony Women's Guide ISO Running shoes, SLA Pea, 7 B US,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes EASY PEASY women Tronchetti Bassi KHAKI MEXICO04,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.


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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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shoes CONVERSE women Sneakers blue Tessuto 130127C D,Current specials and promotions
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Rider Women's Plush II Slingback Pink Dark Grey Ankle Straps,

shoes women PUMA BASKET PLATFORM EUPHORIA RG 366814, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Scarpa Highball Wanderschuh Freizeitschuh grey-türkis,Reebok Women's DMX Lite Walk slip On GP shoes Size 5 to 10 us BD1648,Skechers 49759 Womens Vaso-Bueno-Perfed Twin-Gore Slip Air-Cooled Memory Foam,SALE DEMONIA DAMNED-115 Women Gogo Platform White Clear PVC Panel Ankle Boots 11,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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