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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Saucony Shadow 5000 HT Original Women's Running shoes Sz 7 M (B) EU 38,Rhinestone Ladies Over The Knee Boots Platform Block Heels Sequins Suede shoes,Skechers Go Walk Joy women Comfort Suola Ammortizzata Passeggio,shoes SNEAKER gold&gold ECOPELLE BIANCO red LEOPARDO DS19GG31,Skechers Go Walk ladies size 5 black pink BNIB brand new,.

Saucony Women's Triumph Iso 3 Running shoes, 7 M US, Purple bluee Citron,Report Womens Dilena Leather Almond Toe Knee High Fashion Boots,shoes PHILIPPE MODEL Woman BIANCO ARANCIO CLLDV023,shoes Skechers Equalizer Vivid Dream 12028 PKMT Womens Pink Woven Moccasins,.

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Size 7M Greyish Brown Clark Ankle Boots with Buckle,

Rocket Dog Womens’ Jazzin Trainers Red (Red Eden Stripe) 6 UK,Ryka Women's Comfort Walking shoes,SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU JAZZ O TR C16,Reebok Women's Endless Road Running shoes,

Skechers Active EZ Flex 3.0-Songful Women's Slip On,Ros Hommerson Women's Tawnie Pump Brown Snakeskin Patent Flats,Saucony Hurricane 3 Ladies Running Trainers UK 8 US 10 EUR 42 REF 457,Rieker Mombasa-Namur-Mirror shoes Women's Sneakers Slip on Lace-Up M3724-01,SHOES WOMAN REEBOK INSTAPUMP FURY OB AR1607,

Skechers Frauen Fashion Sneaker Gruen Groesse 10 US 41.5 EU,Sexy Offen Sommer Ankle Boots Sandalen Stiefeletten Stilettos Pumps Strass Netz,Skechers DLite Slip On Sneakers Ladies Runners Ventilated Padded Ankle Collar,

shoes PUMA Woman BIANCO Natural leather 364040-01,SALE ASCIS GEL LYTE III 3 COCKATOO GREEN BEIGE TEAL H6W7N 4747 WOMENS WMNS,Sam Edelman Roman boot tall riding knee high black sz 6 Med NEW,Rockport Women's Gail Patch Ankle Bootie - Choose SZ color,shoes black GIARDINI women ANTRACITE A719470D-101,Reebok Women's Zprint 3D Running shoes Grey (Ash Grey Sour Melon White Pewter),

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Sam edelman over the knee boots,shoes SAUCONY Man OCRA blue Fabric,Leather inserts,Suede S2866-189,Sam Edelman Lance suede burgundy bootie 8.5,Skechers BOBS Women's Bobs Squad-Ultrapurple Sneaker,Seychelles Serpentine Leather Black NEW Sz 6,Saucony Liteform Feel Grey Silver Running shoes Women's US 8 (T),Saucony Freedom ISO 2 Women's Size 8 Ltweight Cushion Running shoes Retail 160,shoes GATTINONI PENAM0681WPA000 ZEPPA women black SANDALO ORIGINALI BLACK 2018,shoes Dù SIMON women Sneakers Trendy black Tessuto 30001,

shoes REBECCA VAN DIK women Tronchetti black Pelle naturale 5303NE,Reebok Womens crackle Hight Top Lace Up Baseball shoes,shoes ADIDAS Woman Sneakers BIANCO Leather covered,PU F36480,SAUCONY ORIGINALS JAZZ ODER W SCHUHE FREIZEIT FRAU 1044 515,

Make sure you utilize all the big social media platforms such as:
shoes NIKE WMNS AIR MAX 90 325213-135 women white BIANCO ORIGINALI INVERNO 2018, Instagram
Sam Edelman Women'S Taye Ankle Bootie, Facebook
Reebok Womens CrossFit Nano 6.0 Training shoes Running Exercise shoes Plum NEW,shoes Cult Eva platform black size 8 38.5 65 retail 50 sold out on NastyGal, Twitter
shoes TWIN SET-SIMONA BARBIERI women Sneakers Trendy BIANCO TURCHESE CS8TFA-0, Pinterest

Seychelles Women's Distinguished Sneaker - Choose SZ color,Ryka Leather& Mesh Lace-up Sneakers Impulse bluee 7M NEW A297899,Rieker Belinga-Perforabuk-Stars Stivaletti women Décolleté Black Y8077-01,

Skechers Go Walk 4 Ladies Trainers UK 5 US 8 EUR 38 CM 25 REF 3033,Rockport CG7981 Women's Danii Side Zip Ankle Bootie SZ10M SUEDE LEATHER,Sexy Black Over Wide Knee Thigh High Heel Fetish Stiletto Platform Stretch Boots,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes CAMILA women Tronchetti Bassi black Pelle naturale CAM25924.NE.01,Skechers GoWalk Joy Stunner Flat Knit Slip-On Sneakers Lavender 9W NEW A287177,shoes 996 Lifestyle New Balance Pink Women,Sexy Womens Pointed Toe Loe Heels Buckle Pull On Retro Ankle Boots US Size shoes,
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Reebok Women's Crossfit Nano 3.0 Training shoes,Reebok Girls' Classic Leather Metallic Low-Top Sneakers 4 UK,shoes women TONY WILD SNEAKER COL. black STELLA GLITTER D18TW04,Roxy Women's Set Session Athletic Walking shoes Running, Navy 10 M US,Sand Ostrich Boots For Women Genuine Exotic Skin Los Altos Boots Handmade,Sam Edelman Lacey Slip On Fashion Sneakers Casual Athletic shoes,

Saucony P19us shoes woman sneaker low S60450-4 JAZZ ORIGINAL TRIPLE,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Saucony Women's Guide 10 Running shoes, Grey Teal, 5.5 B US, Saucony Women's Omni 16 Running shoes, Grey bluee, 9 B(M) US,Report Women's ABEL Pump - Choose SZ color,shoes women Tacco 2 Plateau  black Pleaser DEFIANT-300,
Saucony Integrity ST 2 Women's 8.5 - Black,SAS Women's Walk Easy Sneaker Black Walking shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
SAUCONY ORIGINALS SHADOW ORIGINAL W shoes TEMPS LIBRE FEMME 1108 675, shoes DIADORA HERITAGE Woman grey Natural leather,Suede 171386-75060,shoes FRED PERRY women Sneakers Trendy BIANCO Tessuto B3182W-100B,Skechers Grand Jams Unlimited Black Womens Winter Boot Size 7,.
Sexy Women Mid Crystal Heel Stretchy Thigh High Boot Over the Knee Slim Leg shoes, The ability to book an appointment easily and seamlessly straight from your website.
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Sage Boots size 6 1 2 M,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes men Gianfranco Lattanzi N 44 nappa black Pelliccia interna Lusso E22,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Suola: Gomma Numero: Vari
Suoletta interna: Pelle Materiale: Paillettes,Pelle naturale,Tessuto
Categoria: Sneakers Trendy Colore principale: BIANCO
Codice: CS7PAC-00827

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Ros Hommerson Women's Heidi Black Leather Sandals,

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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shoes blueER Woman METALLO 7FYUMA01-IRI-GUNS,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Reebok X Gigi Hadid Classic Leather Triple Platform Whi All Size Limited Stock,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Skechers Keepsakes Hearth Womens Low-Calf Leather Boots Chestnut Brown,REEBOK WOMENS SHOE QUANTUM LEAP BTB V72107 SIZE 8.5, BRAND NEW, FREE USPS SHIP,Ryka Olyssia Women's Slip On,SAM EDELMAN SHALIN Black Leather Faux Fur Boots Size 7.5 NEW, shoes Puma women - Vikky Platform Ribbon Bold - Tortora - 365314,Reebok Women's Royal Glide Fitness shoes Beige (Stucco Silver Metallic White),shoes CONVERSE women Sneakers grey blue 156756CS,Reebok Sportowe Damskie Białe Różowe Skórzane,Saucony Women's Triumph Iso 3 Running shoes, Grey Purple, 6.5 B(M) US,SHOES WOMAN NEW BALANCE 840 CLASSICS WL840PB,,shoes moda città Reebok Royal glide Bianco lady bianco 53627 - Nuovo,. 
shoes REPLAY women Sneakers Trendy grey Tessuto RV790002S-28,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Seychelles Footwear Survival shoes - Women's,

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Schutz Womens Size 8B Grey Suede Side Zip Ankle Boots,Saucony Originals Men'S Jazz Low Pro Vegan Sneaker,Skechers D'Lite Ultra-Semi-Precious, Baskets Femme,Saucony Hurricane ISO 3 Mens Black Green Size 7.5 Used,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Women's Bolton golden Neutrals pink gold purplec Ash Chalk BD3743 JE,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Saucony Originals S60283-2 Shadow orange black 179975,

Rieker Women's 57690 Chelsea Boots Brown (Cayenne Brown 24) 5 UK,Reebok Womens Black Suede Hi Top Athletic Sneaker Dayod Composite Toe,shoes HOGAN Woman Sneakers Trendy brown Natural leather HXW00N00010MECC405,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Roxy Women's Rory Slip On Sneaker shoes, Olive 6.5, Reebok Women's Club C 85 LTHR Sneaker - Choose SZ color,Sarto by Franco Sarto Women's Rachella Loafer Symphony bluee Suede Loafers,
Saucony Women's Kinvara 9 Running Sneaker Light bluee Denim Copper Sneakers,Current specials and promotions
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Saucony Guide ISO Size 10.5 M (B) EU 42.5 Women's Running shoes White S10415-4,shoes TAMARIS women Anfibi black Pelle naturale 25212.25-001,Reef Womens Girls Walled Low TX Sneaker- Pick SZ color.,shoes Superga 2790 Up and Down Zeppa women -- Bianco -- 2790A 161,shoes RUNNING NIKE DOWNSHIFTER 8 (GS) - 922853-005,

Saucony P19us shoes woman low sneakers S1044-513 JAZZ ORIGINAL,Rieker Womens M6283 Trainers, Black, 3.5 UK Black (black black black 00),SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU SHADOW OR F70,
Rockport Truflex Lace Up Dark Olive Nubuck EU 43 US 10,Reebok Women's Work N Cushion LTH KC Walking shoes - Choose SZ color,Reebok Zjet Run Lux M48068 black halfshoes,SAUCONY Cortana 4 PowerGrid White bluee Pink Running shoes NEW Womens Sz 5,.

Reebok Women's Vintage 1992 Fitness Glide Supreme shoes 11-22688 Black sz. 8.5,

Reebok Women's F S Hi-Top Trainers 5.5 UK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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