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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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shoes men INK N 44 CD R3 CITY PELLE TDM CUCITE FONDO CUOIO LUSSO MADE ITALY,River Island Womens UK Size 7 Brown Leather Knee-High Boots,Saucony Jazz Low Pro bluee green shoes size US 6 like new,Sam Edelman Taye bluee Womens shoes Size 6.5 M Boots MSRP 160,.
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RUE DE VARENNE Bottines Pointues Tout Cuir brown Talons Aiguilles T 40 TBE,
SAM EDELMAN 'PHALLON' Whisky Brown OMBRE LEATHER KNEE HIGH RIDING BOOTSSIZE 8M,SCHUHE SKECHERS 13070 BKRG FLEX APPELL 3.0-FIRST INSIGHT BLACK redgold FRAU,Skechers Double Up Womens Synthetic Silver Platform Trainers UK Size 3 - 8,shoes STOKTON Woman Sneakers Trendy BIANCO Fabric,Natural leather 758DBI-VO,
Saucony Echelon LE2-W Womens Walking shoes Black,Reebok Women's Royal Glide Trail Running shoes 7.5 UK,shoes ATLANTIC STARS men Sneakers trendy brown Scamosciato,Tessuto ANTARESM,Rieker Women's Y7360 Chelsea Boots bluee (Ozean Asphalt Black-silver 14) 4 UK,shoes ARKK women SNEAKERS TRENDY black Tessuto RAVENMESHE15-BIN,
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SHOES Sneakers Paul Smith White & bluee Pattern Canvas 39 8.5 - 9 US,Sanuk Women's women Crochet Slip-On White Oatmeal Crochet Textile Loafers,Saucony Freedom ISO Women's Running (Size 7) Grey White S10355-20,Ros Hommerson Women's Chelsea Watercolor Iridescent Leather Mary Janes,Reebok Women's Vintage 1990s OG Fitness Glide Supreme shoes 11-22688 White sz.8.5,Report Tessah Women's Riding Boot Black, UK 6.5 EU 38.5,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
Roper Ladies' Amelia Eagle Overlay Short Cowgirl Boots,Rockport Womens Total Motion 75MM Perf Bootie Heeled SandalM- Select SZ color.,Salomon Sonic RA Womens Running shoes Pink New Surf 401439 7 7.5 8 8.5 9 9.5 10,Saucony Women's Triumph Iso 3 Lr Ankle-High Running shoes,SHOES WOMAN PUMA BASKET HEART COPPER WN'S 365463,Sanuk Women's Pair O Dice Sneaker Black Leather Slip-on shoes,shoes PHILIPPE MODEL Woman blue TRLD1119,Report Women's Huck Motorcycle Boot - Choose SZ color,Remonte by Rieker Stiefelette Chelsea grey R2286-45D Gr. 37,
Sigerson Morrison Tall Black Leather Boots - Size 7B,Sam Edelman Womens Size 5 Black Caldwell Rain Winter Tweed Detail Duck Boots,Skechers BOBS From Women's Squad-Open Weave Sneaker,Skechers Go Walk 4 Congreenible Navy White Women Slip On Walking shoes 14929-NVW,
Make sure you utilize all the big social media platforms such as:
shoes PUMA Woman Sneakers black Fabric,Natural leather 369144-001, Instagram
SHOES REEBOK CLASSIC LEATHER WOMEN - 2232, Facebook
REEBOK WMN'S FREESTYLE FREE STYLE F S HI CN2964 Wht blue Primal Red Grey SIZE 6,River Island Womens UK Size 7 Black Booties, Twitter
Saucony Womens Guide Iso Vizired Black Running shoes Size 8 (188550), Pinterest
Saucony Women's Ride 7 GTX-W Womens GTX Running- Choose SZ color.,Salomon 643 Contagrip Nubuck Ankle Hiking Trail Ankle Boots Women's US 10,Seastar Pink Suede Wedge shoes,
SCHUHE FRAU REEBOK CLUB C 85 SYN BD5758 SILVER,REEBOK X GIGI HADID AZTREK DOUBLE 93 DV5386 mk2 tekno limited edition chunky fal,shoes HOGAN women Sneakers Trendy black W2540W760ED61199,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Reebok Trainers CL LTHR Face Fashion in Ambition Matallic Leather Sneakers,
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Saucony Cohesion 10 Grey Teal Citron 10 M US,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Ryka Women's EVA NRG Cross Trainer, Pink red, 9 W US,Salomon X Ultra Sz 9 Athletic Support Training Hiking Trail Low Womens Boots, Easy access to information on all your services, pricing, and any specials you may be currently running.
Remonte D3871 42, Baskets Hautes Femme, River Island Womens UK Size 4 Grey Ankle Boots,Seychelles Women's Offstage Ankle Bootie, Taupe, 9 M US,Saucony Women's Ride 8 Running shoes, Deepwater Pink Citron, 10 M US,.
Skechers Flex Appeal 2.0-High Energy Wide Pink White Women shoes 12756W-ROS, The ability to book an appointment easily and seamlessly straight from your website.
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Reebok V70805 Womens Yourflex Trainette 7.0MT Solar Pink Charged, Links to your social media pages to build your online following.
SCHUHE FRAU ADIDAS STAN SMITH W BB5155,
SAM EDELMAN Bottines Low Boots à Talon, Cuir black Serpent, size 36,Ros Hommerson Women's Rebecca Cap Toe Flat Navy Leather Patent Leather,Reebok Women's Fast Flexweave® shoes Size 10 - Ash Grey - New Floor Model,RYKA Women's Elita Cross-Trainer shoes,Rockport CG7981 Women's Danii Side Zip Ankle Bootie SZ10M SUEDE LEATHER,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the SAVE Asics Gel GT 2000 6 Womens Running shoes (D) (400),, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Reebok Women's Guresu 1.0 Running shoes - Choose SZ color,
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Reebok Women's Ardara Walking shoes, Cool Shadow Spirit White, 10 M US,Skechers Fascination women Memory Foam shoes Slip-On ( Ez Morbide 2- 22827),Reebok Women's Supreme Run MT Running shoes bluee Teal Multi-color Size 9.5,
Reebok Womens One Cushion 3.0 Walking shoes- Pick SZ color.,
shoes The Bear Ceci Womens Boots Dark Grey Velvet Mid Heel Winter Ankle shoes,
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Some smart local businesses for salons to partner up with are...
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Sam and Libby Buckle Boots (Size 10), Make-up Artists
Reebok PT Prime Run CN3153 black halfshoes,Skechers EQUALIZER NEW MILESTONE Ladies Lace Up Sports Trainers Black Hot Pink,Skechers Go Walk Lite-ISLA Navy White Women Walking Casual Boat shoes 15433-NVY,
Shelly Newcastle Upon Tyne brown Shelly 27 Pointure 42, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Skechers 880 Street Womens Downtown-Fly High Fashion Sneaker- Choose SZ color.,
REEBOK Women's INSTAPUMP FURY SANDAL MAG NEW AUTHENTIC WHITE BD3186,silver white Sneakers Turnschuhe Glanz Sportschuhe Kristallen Schnürsenkel Flach,RF ROOM OF FASHION Women's Waterproof Warm Fur Lined Cold Weather Snow Rain B...,Ryka Frauen Nell Fashion Sneaker,Rieker-Antistress Women's Mirjam 43711,Saucony Dxn Vintage Womens White Beige Suede & Nylon Trainers - 7.5 UK,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Roxy Darwin J Womens Boots - Black All Sizes, Reebok Zig Pro Future Women's Basketball shoes A7, White Red,Retro Embroidered Western Cowboy Ankle Boots Floral Women's Brown Leather Flower,Saucony P19u shoes woman sneaker low S60450-2 JAZZ ORIGINAL TRIPLE,
Ryka Frauen influnce Low & Mid Tops Schnuersenkel Laufschuhe black Groesse 9.5,Sam Edelman James Women's shoes Silver Leather Ankle Boots Size 6 M, EU 36 NEW,shoes PINKO Woman black Patent IH2084-Y2KQ-Z99,shoes Synergy-Cocktail Hour Skechers bluee Women 11962-NVY,Running shoes Wome's Inov-8 Roadclaw 275 v2 Grey Teal Size 9 Feels Lighter,Reebok Women's Ros Workout Tr 2-0 Cross-Trainer shoes, Grey, Size 9.5,
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Ryka Women's Caprice Walking shoes,Salomon Women's X Ultra Low 2 Hiking shoes, UK 7.5 EU 41.5,Skechers BIKERS CURBED Ladies Womens Padded Suede Leather Memory Foam Trainers,Scholl Womens EU Size 37 Brown Leather Calf-High Boots,shoes sportive superstar adidas pharrell williams pelle yellow taglia 39 1 2,Reebok Women's Floatride Run Flexweave Ultraknit Running shoes Black All Sizes,.
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Salvatore Ferragamo shoes US6BLK heel boots Booties 2014AW short NEVERS (K25015,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salewa Womens 9.5 Wild Fire GTX,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Ros Hommerson Women's Elizabeth Navy Stretch Patent Heels, Rider Women's Power Up Plat Slide Black Slides,Saucony Ride ISO 's -,
Salewa Women's Ws MTN Trainer GTX-w Charcoal bluee Fog 7.5 M US New,Current specials and promotions
Sam Edelman Women's Carolena Ankle Boot,Sanuk Limelight Sidewalk Surfer - Rust - New,,REEBOK VECTOR MOLTEN FIRE style 140758 women's size US11.5-RARE COLORWAY,Skechers Champ Ultra White Navy Red Women Casual shoes Sneakers 18070-WNVR,
SHOES SKECHERS 13070 WTRG FLEX APPEALN 3.0-FIRST INSIGHT WHITE pink gold WOMAN,Sam Edelman Olette High Pointed Toe High Ankle Boots 350, Black , 6 US 36 EU,shoes REPLAY Woman grey Fabric RV790002S-28,Rieker Womens N9300 Trainers, Navy-Pink, 3.5 UK Multicolour (Navy-pink 14) 5 UK,shoes PHILIPPE MODEL Woman BIANCO green Natural leather CLLDVE32,
Skechers Empire Take Charge, Baskets Basses Femme,shoes GUESS women Sneakers Trendy black Glitter FLSUN3FAM12NG,shoes REBECCA VAN DIK Woman black Laminate,Natural leather 9137VIT,
Sexy Open Toe Lace Up Front Thigh High Over Knee Boot Mineral Wash Denim shoes,shoes DIADORA HERITAGE Woman grey 157652-C6699,Saucony Jazz Originals - Navy Silver Suede Nylon Sneaker,Rockport BX1637 Womens Raelyn Knit Tie Fashion Sneaker 7 W US- Choose SZ color.,.
Seychelles FAUNA Womens Fauna Ankle Bootie- Choose SZ color.,
Shellys London Erin Pewter Brocade Multi Lace Up Chunky Platform Combat Boot, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Seychelles 8.5 Womans Black Booties,Salomon women's XA Baldwin Running Outdoor Trail Walking shoes,Skechers BOBS Women's Plush Lite-Peek Ballet Flat - Choose SZ color,shoes Lotto Megalight Fly W T4049 women pink Nylon Running Sneakers Casual Moda,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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Shelly Southampton brown gr 3 8,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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