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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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shoes TRIVICT Woman BIANCO L155-S18104-005CL,Reebok Zprint 3D AR0661 grey,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ VINTAGE WHITE C54,Saucony Inferno, shoes for Women S30035-2,
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Saucony Guide ISO Size US 6 M (B) EU 37 Women's Running shoes Purple S10415-1,Sbicca Women's Lorenza Ankle Bootie,shoes PUMA Woman BIANCO Natural leather 356722-21D,Reebok Women's Z Belle Running shoes - Choose SZ color,.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Salvatore Ferragamo pumps suede dark green maker size 4 1 2 C reference size 22, Facebook
Skechers Go Run Mojo-Inspirate Black White Women Running shoes Sneaker 15112-BKW,Saucony Kinvara 9 Womens Size 10, Twitter
Skechers Go Walk Revolution Ultra Black Pink Womens Running shoes 15667BKHP, Pinterest
Romika Nadja 122, Women’s Warm-Lined Short-Shaft Boots Brown (Mgold-marone) 4 UK,shoes Nike Women's Roshe One Print Premium 749986 061 Moda Black Pink Flowers,shoes EASY PEASY women Sneakers Trendy SABBIA GHIACCIO Similpelle 101STARCROST,
SCHUHE FRAU LE COQ SPORTIF LCS R XVI W SPECKLED 1610531,Salomon Speedcross Pro Womens Trail Running shoes - Purple,Sexy Women Ankle Boots Bling Glitter Peep Toe Stiletto Heel Party Prom shoes,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Skechers for Work Women's Synergy Sandlot Alloy Toe Lace-Up shoes,
Skechers GoWalk Evolution Ultra - Persist Trainers Womens Lightweight shoes 15738,Skechers Bobs Swift-Social Hustle, Baskets Femme,Reebok Women's shoes Sneakers Black Fall Winter 18 19,Sexy Boots Heels Biker Goth Punk Rock Party Bone Skulls Buckles Spikes Chrome,
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shoes D.A.T.E. men green Pelle naturale,Scamosciato A251-CU-VE-FO,
Skechers 11977 Womens Bright Blossoms Sneaker- Choose SZ color.,Skechers Gowalk 3 Women’s Walking shoes bluee (Turq) 5 UK .,Size 37.5 Pantofola d'gold Super Star Extra leather women’s shoe size 7 L@@K,Salomon Beige Contagrip Insulated Lace-Up Boots Size 8.5 M,Santoni Women's Sneakers Trainers shoes Size EU37,Royal Elastics Bishop 1902 White Pink Purple Women Casual Slip On shoes 91791-016,
Saucony Women's Triumph Iso 4 Running shoes, Fog Grey Purple, 7.5 B US,Sam Edelman Women's Fraley Ballet Flat,Reebok Women's Pt Prime Runner Running shoes Black Bare Beige Alloy Co 9 M... New,SALVATORE FERRAGAMO HIGH TOP SNEAKER NISIA FURN 7us 575,Skechers GOwalk Evolution Ultra - Black Black Textured Nylon Slip-On Wedge Sneak,Skechers 14964 Performance Womens You- Sneaker- Choose SZ color.,
Salomon Women's Snowclog W Snow Sneaker,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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shoes sportive Il p' tites Bombolette ALBA bianco Nuova Collezione,shoes PHILIPPE MODEL women SNEAKERS TRENDY BEIGE Scamosciato,Tessuto TRLDWZ51, Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes Dù SIMON women Tronchetti black Pelle naturale DUS27231.NE.01, The ability to book an appointment easily and seamlessly straight from your website.
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Ryka Women's Cosmos Sneaker, Links to your social media pages to build your online following.
Skechers Go Walk 4 Electrify Womens Slip On Walking Sneakers Black Hot Pink 9,
shoes NIKE women Sneakers black red AH6803-003,Seastar shoes de tennis women brun Fait de cuir écologique,Sanuk Women's Ibiza Monaco Thong Sandal Black Rubber Thong Sandals,Skechers Go Extérieurs Ultra - Aventures shoes 15557 women Trace Marche,shoes EASY PEASY women Sneakers Trendy brown Scamosciato,Tessuto 28SSTARVEL-,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Saucony Zealot ISO Magenta Coral Women's Running shoes S10269-3,, clients have the ability to book an appointment straight from...
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Shires Rockfish Wellies, Strawberry Gloss Tall Boots, Womens Waterproof Size 7,Reebok Women's Classic Leather Double shoes,
Salomon Women's Xa Pro 3D GTX W Trail Running shoes - Choose SZ color,
Rockport Ashley Mid Boot Womans Boot, Black, Size 9,Saucony Women's Stretch N Go Breeze Running shoes, Burgundy, 10 Medium US,Sanuk Womens Toasty Tails Boots Chestnut 7 New,shoes REPLAY Woman yellow Fabric,PU RZ600008S-496,
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Some smart local businesses for salons to partner up with are...
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shoes CAFéblack women Tronchetti red Tessuto XW912-038, Make-up Artists
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shoes adidas Campus W Green Women, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
Rieker L6548, Sneakers Hautes Femme,SANTONI SCARPA women MODELLO SNEAKERS GHIACCIO NUOVO SCONTO 50%,Rieker Women's Y7220 Ankle Boots, Red (Wine black 35) 6 UK 39 EU ,Roxy ARJB700406 Womens Fulton Motorcycle Boot- Choose SZ color.,Remonte Dorndorf Women's Remonte Black Combi Floral Lace Up Trainer Bootie,.
SARTORE Paris Black Leather Designer Western Boots size EU 39,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes CONVERSE women Sneakers grey Pelle naturale 562772C,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Reebok Print Her 3.0 Grey White Women Running Training shoes Sneakers CN2521, Salomon Womens Sense Marin W Trail Runner- Select SZ color.,Skechers 49530 Relaxed Fit Memory Foam Slip On Sneakers Choose Sz color,SAUCONY ORIGINALS SHADOW ORIGINAL W BASKETS FEMME 1108 677,
SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ O GREY D5E,Saddle Up Cowgirl Boots - Size 6 Brand New Save 60% Cowboy Western Reg 139.99,Skechers Breathe Easy Jackpot Mousse à Mémoire de Forme shoes pour women,SIZE 7.5 REEBOK CLUB C 85 DIAMOND SILVER BD5758 MET GRY WHT,Salomon W Terenie Speedcross 4 383097 black halfshoes,Salvatore Ferragamo mule heel sandals leather brown mark size 5 1 2C referen,
Reebok Women's Astroride Walk Sneaker, Black Turquoise White, 7.5 M US,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Rockport Cobb Hill Collection Abbott Panel Boot Women's, Black Leather, Size 7.0,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
SALVATORE FERRAGAMO Brown Leather Zip Knee High Riding Boots Womens Size 8 AAAA,
shoes PUMA women Sneakers black 366264-03,Reebok Women's Princess Sneaker Techy Red White Black 7.5 M US,Saucony Women's Shadow Orginal Sneaker,Salomon Women's Speedcross 4 Hawaiian Surf 8.5 M US,Skechers 73890 Street Womens Royally High Sneaker- Choose SZ color.,Ryn Nazca Sympatex Walking shoes - Unisex 9.5 M US Women's 8.5 M Men's US, Red,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salomon Wings Flyte 2 W 398466 black,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
shoes women NEW BALANCE 574 LIFESTYLE WS574SNC,
Reef Ridge Sneakers US 8 UK 6 EUR 38.5 NWT WHITE SOLD OUT ARCH SUPPORT,Rockport Womens Danii Chelsea Leather Closed Toe Ankle, Stone Suede, Size 8.0 RM,Sale... Brand New Women's DKNY Tezi sneakers SIZE 7 NIB,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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shoes da women Sneaker Icon Bianco Fucsia Dsquared2 SS 2019,Current specials and promotions
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SALOMON Speedcross Vario 2 L404943 Trail Running Athletic Trainers shoes Womens,Reebok Women's Guresu 2.0 Black White 8 M US,SCHUH LADIES ANKLE BOOTS NEW SIZE UK 7 - 7.5 STD FITTING BLACK EUR 41 CUSHIONED,Sam Edelman James Metallic Round Toe Women Bootie Sz 8M NWOB,Reebok Women Classic Leather HD Trainer - BS5115 - (SILVER SNOWY GREY),
shoes PHILIPPE MODEL women SNEAKERS TRENDY BIANCO Pelle naturale CLLDV036,shoes Saucony Jazz Original Woman Sneakers 2018 - Red Baby bluee - 1044,Saucony Women's Peregrine 5 Trail-Running shoes, UK 4.5 EU 37.5,
shoes VANS OLD SKOOL black BIANCO ORIGINALI OLD-SKOOL-LITE_VN0A2Z5WIJU1M UNISEX,Saucony Womens Triumph Iso 3 Purple Running shoes Size 9.5 (219508),Reebok Hi Freestyle White, Gum Womens Sneakers Tennis shoes CN2392,Salomon X Ultra 3 GTX Womens Walking shoes - bluee,.
Regatta Women's Corinne V Cut Rain, women's, RWW304 Black,
Saucony Womens Cortana 4 Running shoes- Pick SZ color., Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Reebok Womens Disney The Jungle Book Instapump Fury Kaa JB Grey Coal AQ9214,Rockport Dk Vino Wine Purple Suede Kapurple Total Motion Cutout Shootie 7.5 38 NEW,REEBOK Kevlar CROSSFIT NANO 5 training shoe Pink Purple CR5FT eu40 womens 9,Saucony Women's Triumph ISO 3 Running Sneaker,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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SAM EDELMAN Women’s Taye Wine Mauve Embossed Velvet Ankle Boot Size 10,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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