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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
Rocket Black Leather Motorcycle BootsPink Interior Women's US 8 EU 38.5 UK 5,shoes MAURO GRIFONI women Sneakers Trendy BIANCO Pelle naturale MP409283-0135,Salomon Quest Prime GTX Womens Walking Boots - Black,Roxy Women's Dayton Fashion Sneaker - Choose SZ color,Rieker Women's 74473 Boots Brown (Muskat Steppe 25) 4 UK,.
SKECHERS CHAUSSURE BOBS SPORT SQUAD - GLOSSY FINISH - BLK - 41 (190872939093),Santa Fe Boot Co. Womens Sz 5 1 2 M Leather Handcrafted Western Boots Red 5.5 M,River Island Womens Peep Toe Boots Size 4 grey heel buckle strap VGC,SAUCONY Women's JAZZ LOW PRO Sneakers shoes In High Tech Fabric And bluee Suede,.
Sigerson Morrison Black Leather Flat Tie Boots 6.5 Made in ,Sam Edelman Women's Tavi Ankle Boot,Reebok Women's CL LTHR HH Track shoes - Choose SZ color,S66 WOMEN'S NIKE ZOOM SPAN 2 SHEILD UK 7.5 EUR 42 921720-400,SAUCONY OMNI 14 Womens Size 5 Running Trainers,SHOES WOMAN NEW BALANCE 520 TRADITIONNELS WL520TD,.
Reebok Royal Ultra SL, Sneaker Basses Femme,
Saucony DXN CL Knit Women Other Fabric Black Trainers,Rieker Boots Ankle Boot Boots Zip Beige New,Sbicca Women's Zepp Boot - Choose SZ color,RYKA Womens Seabreeze Slip Resistant Walking shoes- Pick SZ color.,
shoes ADIDAS women ZX 700 BA9979_ZX_700 red SNEAKERS ORIGINALI DA GINNASTICA,Sexy Womens Faux Fur Decor Ankle Boots shoes Black Pointy Toe Zipper Fashion new,Retro jordan Pink Lemonade Womens shoes,shoes REBECCA VAN DIK women Tronchetti black Pelle naturale P10CAMOSCIONE,Skechers D'Lites Runway Ready Womens Sneakers,
SeaVees Women's Monterey Sneaker Standard - Choose SZ color,shoes EASY PEASY women Sneakers Trendy PLATINO PU,Tessuto 30005RABBIT-PL,Ryn Womens 8.5 (Eur 39 2 3) Cindy Black Nubuck Mary Jane Rocker Toners -- NWT,
Reebok SubLite XT Cushion-W Womens Sublite Cushion MT Running shoes,Roper 1566 Raspberry Vintage Faux Leather All Over Red,S.Oliver Women's 5-5-23609-22 100 Low-Top Sneakers White (White 100) 4.5 UK,Reebok Women's TRILUX Run Sneaker, Chalk Pink Washed bluee coll. 8.5 M US,shoes VESPA women SNEAKERS TRENDY green Scamosciato,Tessuto V00006-612-86,Reebok Womens Cloudride LS Dmx H Running shoes- Pick SZ color.,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
Reebok Women's Trainfusion Nine 3.0 Cross Trainer,Skechers BOBS Women's Bobs Plush-Dream Doodle Ballet Flat,Ryka Women's Kindred Running shoes - Choose SZ color,shoes ADIDAS RUN70S - RUN 70S BLACK black B96564 ORIGINALI NUOVE women,shoes BELSTAFF LUSSO 757486 NEW JAIR HIGH SHOE BLACK NUOVE 37 37,5,Skechers BOBS Women's Squad 2. Sock Fit Slip on Engineered Knit Memory Foam...,Reebok Womens Aztec og varsity Low Top Lace Up Running Sneaker,shoes CAFéblack women Anfibi black PU JFD954010,Rieker Womens EU Size 37 Brown Winter Boots,
Satin Nike Hightop Sneakers Size 10,shoes MELANIA Bambini Tronchetti black Pelle naturale 6119B36-38,Skechers Go Walk Evolution Ultra Black Women Casual Slip On shoes 15725-BBK,Reebok Women Rapid Response 4” Tactical Boots Soft Toe shoes Lightweight Comfort,
Make sure you utilize all the big social media platforms such as:
SCHUHE SAUCONY JAZZ_2044_449_BLACK-WHITE black UNISEX ORIGINAL NEU, Instagram
Saucony Women's Freedom ISO Running shoes, Black, 9.5 BM US, Facebook
shoes PHILIPPE MODEL Woman black TRLD5004,shoes FORNARINA women black HOLLY-NER, Twitter
Salomon Sense Ride Running shoes - Women's bluee Bird Deep Lagoon Navy Blazer 12, Pinterest
Skechers GoWalk 4 Soft Mesh Comfort GOGA Max shoes Size UK 3 - 8,Skechers Active Breathe Easy Good Luck shoes Memory Foam Womens Trainers UK3-8,RYKA Women's Comfort Leather Walking shoes,
shoes PRADA LUSSO 3T5743 BIANCO black NUOVE 36,5 37,Replay Women's Lowa Trainers Pink (Copper 496) 5 UK,shoes ALBERTO GUARDIANI Woman Sneakers Trendy PITONE SD58545D-PVX010,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Sam Edelman Paloma Women's Over the Knee Black Suede Boots Size 6 M New,shoes CRIME Woman gold 25202-51,
Size 6 Women's Nike Air Zoom Fearless Flyknit Black Running Trainers 850526-010,
shoes D.A.T.E. women black Pelle naturale,Scamosciato A251-HL-ST-BKK,Skechers Go Walk - Impress, Trainers Woman,Reebok Twistform Running Women's shoes Size 11,shoes U.S. POLO women Sneakers Trendy FUXIA grey Pelle naturale,Tessuto RAFA,
Skechers Gratis Breezy City 22773 Slate US Size 8 - FREE SHIPPING - BRAND NEW,Sam Edelman Women's Adele Leather Moto Boot Beach Studded Buckle Strap Size 10M,SAUCONY shoes SNEAKERS women SHOES JAZZ ORIGINAL 1044-2 blue Navy Silver,
Rieker L6540-24 Ladies Womens Warm Lined Lace Up Zip Ankle Winter Boots Brandy,
Reebok Women's Classic Flexweave Sneaker - Choose SZ color,shoes VANS women Sneakers BIANCO black Tessuto 3Z3HT0,SKECHERS CHAUSSURE STATEMENTS MEMORY FOAM - BKGY BLKGREY - 39 (191665205777),Rieker Mombasa-Namur-Mirror shoes Women's Sneakers Slip on Lace-Up M3724-01,RYKA Women's Intent XT 2 SR Trail Running shoes - Choose SZ color,Sexy Lady Womens Zipper Metallic Kitten Heels Ankle Boots shoes Party Pumps UK,
Reebok R CrossFit Nano 7 Left Foot With Discoloration Women shoes BS8295,Skechers Go Run Mojo-Inspirate Light bluee White Women Running shoes 15112-LTBL,Saucony Ride 10 Ladies Running Trainers UK 5 US 7 EUR 38 REF 2726,Saucony Womens Liteform Feel Black Running shoes Size 10 (209101),shoes GUESS Woman Sneakers Trendy BIANCO PU FL5MAYFAL12-WHI,Reebok Women CN1014 Speed TR 2.0 Training shoes black white silver Sneakers,
Salvatore Ferragamo Loafer Flat shoes Leather Gancini Brown gold Manufacturer,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Remonte Women's shoes Summer Silver bluee Leather Mesh Flat Slip On 5 UK 38 EU,RYKA Women's Influence Cross Training shoes 9 M US, Easy access to information on all your services, pricing, and any specials you may be currently running.
Sigerson Morrison Quentin Coco Multi Suede Platform Sandals Sz 8.5, shoes REBECCA VAN DIK women Tronchetti BEIGE Pelle naturale P02NAB-TA,Reebok Women Running shoes Print Smooth Ultraknit Classic Grey,Rockport Womens Walkability Truwalk Zero Mary Jane Sandal shoes Size 8.5 NIB,.
REEBOK WOMAN SNEAKER SHOES CASUAL FREE TIME LEATHER BD1491 CL LTHR FACE FASHION, The ability to book an appointment easily and seamlessly straight from your website.
Skechers GO WALK EVOLUTION ULTRA ENHANCE Ladies Trainers Charcoal Light bluee, Rieker Women's M3041-41 Hi-Top Trainers Grey (Cement grey-silver 41) 9 UK,Seychelles Womens IB00969 Leather Hight Top Pull On Fashion, Black, Size 7.5 idq,shoes DIADORA HERITAGE women SNEAKERS TRENDY blue Pelle naturale,Tessuto 155765,Skechers Barbed Wire Running Women's shoes Size 9.5 White bluee Yellow,.
Skechers Dlites Wide Fit Black Pink shoe Women Sport Comfort Sporty Casual 11617, Links to your social media pages to build your online following.
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SANTONI SCHUHWERK FRAU TURNSCHUHE LEDER white - 70D8,RYKA Women's Vida RZX Cross-Training shoes,Rieker Lace Up Boots with Zipper, Grey, Lightly Lined, NEW,shoes SUPERGA women Sneakers green S009ZK0-N14,Sexy WHITE Steve Madden Women's Cafe Western Boot bootie pointed toe pull on,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Shumo OCTAVIA Ladies Womens 8 Eyelet Lace Up Buckle Zip Up Hi-Top Trainers Navy,, clients have the ability to book an appointment straight from...
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Saucony Womens Kinvara orange Running shoes Size 9 (197349),ROBERTO DEL CARLO LUCE Black Leather Designer Pumps Heels 7.5 M,
ROBERTO CAVALLI ANGEL WOMEN TAN LEATHER SLIP ON MID COWBOY BOOT SIZE EUR 40,
Skechers Go Step Lite Indulge Slip-On Women's shoes Size,REGARD Boots All Leather Crumpled Black Lined leather T 37 VERY GOOD CONDITION,SAUCONY sneakers woman JAZZ ORIGINAL VINTAGE S1044-270 black 38,Saucony Jazz Original Vintage Suede Textile Sneakers Womens Trainers,
Skechers FLEX APPEAL 2.0 Ladies Womens Sports Fitness Gym Trainers Navy Pink,Saucony Womens Ride Iso Black Running shoes Size 10.5 (C,D,W) (212320),Salomon Womens X Ultra Aero Mid 3 Athletic Support Hiking Boots Trail shoes 8.5,
Skechers Flex Appeal 2.0-Break Free, Women’s Trainers Grey (Gylb) 6.5 UK,
shoes Adidas Originals SUPERSTAR BIANCO WHITE SNEAKERS CP9757 UNISEX,
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Some smart local businesses for salons to partner up with are...
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Salomon Xa Lite Gtx®, Women’s Trail Running shoes 6.5 UK ., Make-up Artists
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Reebok One Rush M44998 black halfshoes, Jewelry Shops
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SHOES WOMAN PUMA SUEDE PLATFORM SAFARI WN'S 364594,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
Saucony Peregrine 7 Ice+ Size US 7 M (B) 38 Women's Trail Running shoes S10397-1,Skechers Burst 2.0 Sunny Side Women Navy Pink Mesh Trainers,SALOMON Walking Hiking Trail Winter Snow Boots UK 5.5 Vibram Gore-Tex Gortex,SHELLYS London Size 7.5 (38) Peachy Pink Woolly Fabric High Platform Ankle Boots,Royal Elastics London 1805 Pink Beige Women Slip On Casual shoes 93582-101,.
Reebok Work Women's RB047 Sublite Cushion Work Alloy Toe Oxford Black Leather,
Skechers Acitve Gratis slip on trainers shoes size UK 5 NEW,shoes ALBERTO GUARDIANI Woman Sneakers Trendy silver Glitter,Natural leather SD,Rieker Women's L9044 Low-Top Trainer White (Staub Offwhite Staub 42) 5 UK,shoes women Tacco 8 Plateau 3 Tan-Brown Pu Pleaser JAZZ-06,
Salomon Women's XR Mission Running shoes,Celedon Papaya Pop Green,8.5 M US,Report Women's Russi Taupe Boot 6.5 M,REPLAY momen's Nesia à enfiler effet paillette espadrille toile pink,.
Reebok Women's Yourflex Trainette 10 MT Sneaker, Cool Shadow White Solid t, 6...,Salming Elements Women's Trail Running shoes - AW16 - 7 - Pink,Seychelles Victorian Brown Lace Up Knee High Boots Size 7,Skechers GALAXIES Ladies Womens Slip On Stretchy Bungee Laced Sports Trainers,Saucony Women's Cohesion 11 Sneaker, Grey Purple, 8 M US,Reebok Womens ZigWild Tr 5.0 Running shoes- Pick SZ color.,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Saucony Omni 16 Size 8 M (B) EU 39 Women's Running shoes Teal Citron S10370-4,Skechers Breathe Easy Moneybags Slip-On Women's shoes Size 8,shoes VANS Woman Sneakers black Fabric VEE3BKAD,Skechers BOBS Women's Bobs Squad-Electromagnetic Sneaker - Choose SZ color,
shoes PHILIPPE MODEL women SNEAKERS TRENDY AZZURRO Pelle naturale,Tessuto TRLD,
shoes GUESS women SNEAKERS TRENDY silver PU,Tessuto FLNOL3LEM10-SIL,Salomon Womens X-Mission 3 W Trail Running shoes, Magnet Black Poppy red, 8 B US,shoes women NEW BALANCE LIFESTYLE WSX90TXA SNEAKERS X90 NEW BALANCE BEIGE,SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU JAZZ FUXI 4F7,Skechers Double Up Silver Shiny Dancer 801 Size 9 shoes,Saucony Men's Grid Caliber TR Trail Runner - Choose SZ color,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
ROCKET DOG WOMENS BOOTS SIZE UK 5 EU 38, SAN MARINA Boots heels Nubuck Black Lined Leather T 37 VERY GOOD CONDITION,Sanita Boots Wood Mid Calf Foldable Lola Mae Light Brown- EUR 37 US 6.5,Sebago leather ankle boot womens size 8M - new,
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shoes PHILIPPE MODEL Woman blue Natural leather TRLDWL22,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Romika Women's Victoria 01 Hi-Top Trainers Grey (Grey Combi 98 711) 5 UK,RIVER ISLAND BLACK CROCODILE PRINT ANKLE BOOTS SIZE UK 5 EU 38,Remonte D3188-24 Brown Leather Heeled Chelsea Boots,Report Lady Black SUEDE Leather TIE Up Knee Hi SLOUCH Fashion Boots High Heels 9,shoes BIANCOANTICO women Sneakers Trendy CIELO Pelle naturale,Tessuto DUS338.C,shoes LACOSTE Woman silver PU 734SPW0010-024S,.
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S.Oliver Women's 5-5-25335-32 202 Chelsea Boots Grey (Quartz 202) 4.5 UK,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Skechers GO Step 14200NVCL navy bluee halfshoes,Saucony Jazz Original Vintage Womens Grey Black Suede & Mesh Trainers,RYKA Women's Dynamic 2.5 Cross-Trainer shoes - Choose SZ color,Salomon ELLIPSE 2 CS WP W Waterproof Hiking shoes Athletic US 6.5 Titanium Jade,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Sarto by Franco Sarto Women's Gia Slingback Platino Metallic Leather Slingbacks,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Reebok Impact Tr Women's Sneekers,
Ryka Women's Sky Walk bluee Silver Leather PU Fabric Sneakers,Size 7.5 black and white high top vans , good condition,Ride 9 8 N US,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Salvatore Ferragamo Woman's Brown Leather Logo Short Boots Back Zip Heels Sz 6.5,Current specials and promotions
SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ O blueE F89,shoes COMODE SNEAKERS CINZIA SOFT IV5757,,shoes MAURO GRIFONI Woman BIANCO Natural leather MP409283-0135,SeaVees Women's Monterey Sneaker Standard, Bougainvillea, Size 9.5 2nKN,
Reebok Royal EC Ride, Baskets Basses Femme,Saucony Dxn Vintage women White Beige shoes da Ginnastica - 7.5 UK,shoes KHRIO' women Tronchetti black Pelle naturale 16K2406NE,Shellys Womens EU Size 37 Black Leather Booties,S.Oliver Womens 23624 Low-Top Sneakers, Beige Champagner, 6.5 UK,
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SKECHERS 12414 Skechers Empire-Game On Women US 6 Black Walking shoes,
Rialto Women's Sunnyside II Ballet Flat Black Patent Polyurethane Flats, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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