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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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REBECCA MINKOFF Women's Shiloh Black Rabbit Fur Trim Sneakers, size 7,

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Pleaser SEDUCE-2020 5 Inch Lace Up Knee Boot, Side Zipper,NIKE Women's WMNS Air Max 97 PRM, Light Bone DIFFUSED Taupe-Sepia Stone, 8.5 US,Puma Black Basket Platform Ns Wn 701,PUMA Women's Carson 2 Wn Sneaker - Choose SZ color,Reebok Furylite MP Women Casual shoes Black gold,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Red Wing Comfortique Women Black Ankle Boot 8.5B Pre Owned FJ,Puma Basket Heart Scallop Womens Black Leather & Rubber Trainers - 7 UK,OTBT Women's Round Trip Sneaker, Grey Pewter, Size 8.5 uaLx US 6.5 UK,Rampage Women's Inlay Tall Boots Black Size 7 M,PUMA Womens Black Metallic Toe Fashion Sneaker pink gold Size 8.5,Portwest Mens Steelite Loire Low Cut Safety Steel Toecap Trainers (RW4367),Pleaser Women's Classique 20 Pump Black PU,PRADA CLOUDBUST SPORT KNIT SNEAKERS SIZE 40 10 795,PACIOTTI 4US SCARPA women MODELLO IIAD4B WHITE NUOVO SCONTO 30%,

Pleaser Women's Adore 701SDG Clear Black Glitter Heels,ONITSUKA TIGER - WOMENS GSM - blueSHING BRIDE WHITE - NAKED COLAB,Philipp Plein FW14 SW150464 Sneakers Studded black,Onitsuka Tiger By Asics Mexico Mid Womens Sneakers With Fringes size 8.5,

Make sure you utilize all the big social media platforms such as:
PUMA SCARPA IGNITE LIMITLESS KNIT - WHT - 11 (4057828151618), Facebook
Planet shoes - Pia Leather shoes - Size Women Aus 8,Reebok Classic Furylite GT Womens Casual Fashion Retro Fitness Trainers Navy, Twitter
Philippe Model Paradis Lace-up Sneakers Trainers Lime green Size uk 5 eu 38, Pinterest

Nine West New Womens The Line Up Black Leather Heel Boots 11 M shoes NWB,PUMA Womens Tsugi Shinsei Lace Athletic & Sneakers,Rag & Bone Womens Short Leather Boots Black Size Italian 36 6,

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PUMA Women's Suede Core Platform Platform Platform 89630b

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Puma Women's fierce Nbk Naturals 190908-02 Sz6-9 Fast Shipping L,

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Ralph Lauren Black Heeled Ankle Boots Eu39, Brand new,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Reebok classico NPC UK metalli women shoes da Ginnastica VARIE MISURE 6,Propet Women's Onalee Mary Jane Grey Black Jersey Hook and Loop, Easy access to information on all your services, pricing, and any specials you may be currently running.
PRADA Women's 3 Inch Brown Mary Jane shoes, Pin Up Couture BETTIE-17 Platform d'Orsay Pump Black Coral Rockabilly Vintage,Propet TravelActiv Aviator Walking shoes - Grey - Womens,NWOB Clarks Sashlin Vita Ankle Boots Black Nubuck Side Zip 8M Super Comfortable,.
PUMA BASKET FUTURE MINIMAL WN'S-W Womens Basket Future Minimal Wns Fashion, The ability to book an appointment easily and seamlessly straight from your website.
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NWB Sam Edelman Whitney Suede Wedge Tall Boots, Black, Sz 8, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Puma Alexander McQueen AMQ Medius MID Leather Women's shoes, 8.5 M,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 


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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Puma Women's Vikky Platform Ribbon P Low-Top Sneakers Black (Puma Black) 6.... .,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Puma Women's Bog Sock Rg Ankle-High Cross Trainer shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

PUMA Women's Soleil V2 Comfort Fun Fashion Sneaker,

Not Rated Women's Mohegan Chukka Boot,PUMA SCARPA VIKKY PLATFORM RIBBON - BLK - 6 (4059507089861),OTBT Women's Thayer Laceless Oxford Raisin Leather Comfort shoes,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Nike Zoom Women Size 8.5 Rivals XC Spike Race Track shoes Purple Pink 904717-503,

Nike YOTH High Air Force One gold Size 7.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 


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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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