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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Bally Black Leather Pointy Toe Boots EU 37.5 US 7,NEW BEARPAW Black Suede DIVA bluee Sparkle Sheepskin Shearling Short Boots Sz 5 7,ASICS Women's Gel-Kayano 25 in White White Sz 6-9 NEW - Retail 159.99,Hot Sale Women's Wedged heel Over the Knee Thigh High Boots Punk Goth shoes size,Occident Womens High Top Sneakers Lace Up ollow Out Pumps Real Leather shoes Hot,

Nike Lunarglide 4 Womens Running shoes Size 8 NIB,Merrell Womens Black Mid Thermo fleece lining Insulated Boots Size 8,NEW Vagabond pink Satin Platform Wedge Oxford Sneakers 10,PLDM PALLADIUM - BOTTINES TALONS 9CM TOUT CUIR brown COGNAC 40 - EXCELLENT ETAT,Cape Robbin UNTAMED Wine Faux Fur Wraparound Strap Lug Sole Mid Calf Snow Boot,Janet Brown Leather Boots Lizard Skin Heels Buckle Mid Calf,

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Adidas 115958 CG Moon Boot Hi Womens Poppy White Aqua Sz 6.5 NIB,NEW WOMEN SKECHERS 33616 BOBS LE CLUB BRENTWOOD PINK WHITE Memory Foam SHOES 7.5,Cole Haan Air Mid Calf Cowboy Roper Boot Brown Full Grain Leather Riding 7 B,Mizuno Wave Rider 19 (W) White Grey Black Marathon Running shoes J1GD160307,.

Mizuno Women's Wave Inspire 10th Anniversary Raspberry Sneaker Sz 9.5W 5750,Nike NikeLab Air Max Empire Black 844696-001 Size 8.5 300,Nike Lab Air Force 1 Low Upstep Pinnacle Women's shoes Size 7.5 856477 160,Muck Boots Womens Tremont Wellie Tall Fashion Boot TWT-01M Black Meadows 6M,FENDI BISCUIT METALLIC TEXTURE-LEATHER SNEAKERS 36 6 700,7856115 SUEDE LSPBTT50 Women's shoes Size 7M Black Suede Boots Johnston & Murphy,.

Adidas AlphaBOUNCE EM Running shoes (Women's) - Coral Sunglow Grey - NEW,

NEW BALANCE 670 WOMEN'S SILVER RUNNING SHOES SZ 6, W670SP1,12757 Black Skechers shoes Women Memory Foam Sport Train Comfort Casual Mesh New,Nike WOMEN'S Classic Cortez Premium Black Sail SIZE 9 BRAND NEW,Material Girl Size 8.5 M Pacer Black Knee High Boots New Womens shoes,

Adidas Superstar w S76415 nmd eqt,REEBOK Women R Crossfit Speed Field Training shoes NEW Lace Up Sneakers,New Women's Wolverine Bushwhack Blaze Leather Waterproof ICS Size 6 (MSRP= 159),Nike Classic Cortez Leather Women's Casual shoes White Running Walk 807471-101,Circus by Sam Edelman Size 8.5 Rider Boots Brown Suede Leather Zipper 024,

New Fashion Women Block High Synthetic Boots Front Lace-up Pointed Toe Platform,Punk Women Gothic Lace Up Mid Heel Ankle Boots Patent Leather Platform shoes Hot,NEW MERRELL PECHORA PEAK Winter Boots WOMENS Burgundy NIB,

NEW Anthropologie Dav Calf Fur Floral Boots Size 7 Black,Nike Air Max 95 OG String Total orange Neutral Olive Mens Size 4 Womens Size 5.5,Converse John Varvatos Womens CT Vintage Slip shoes Black Turtle Size 8 New,Frye Melissa Button Zip Back Browm Distress Leather Tall Boots Size 6 B VGUC,ADIDAS ORIGINALS FLB W RAW PINK OFF WHITE GUM WOMENS SIZE SNEAKERS BY9301,NEW BALANCE WOMENS FRESH FOAM CRUZ V1 THISTLE ARCTIC SKY SHOES 2018 BEST SELLER,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Nike W Air Skylon II yellow White Black Total orange Womens shoes AO4540-101,New Merrell Womens Moab FST Ice Thermo Mid Waterproof Hiking Athletic shoes 7.5,New Balance Classics Traditionnels W574GS Athletic Sneakers Green Suede 5 1 2,Enzo Angiolini Eero Brown Leather Knee High Boots Women's shoes Size 7 M NEW,Apex Women's V753 Voyage Trail Runner Size 10 Wide,Hector Italian Leather Studded Moccasin Boots shoes Micro Bajo Black US 6,Funtasma Plateau Stiefel MUMMY-100 Elfenbein Kunstleder,New Women Over The Knee Boots Pull On Block Heel shoes Long Fashion Stretch,HOT Womens wedge Heels mid calf Boot pull on fashion fur winter warm shoe X125,

Fashion Women Round Toe Cow Leather Ankle Boots Chelsea Flat Oxfords Punk Casual,Nike Classic Leather SE bluee Green Womens 902854-400 US Size 8,Juicy Couture tie side Beige canvas athletic tennis shoes 6 1 2 6.5,NIB Nike Roshe One shoes Womens bluee Athletic Running 5599729-411 Size 7,

Make sure you utilize all the big social media platforms such as:
Frye 3878 cap toe cowboy boots Womens 9 D, Instagram
New ZIGI Soho Womens Tan Moto Chukka Suede Style Ankle Bootie Boots US 10, Facebook
Nike Classic Cortez Leather SE Size 7 Women shoes Metallic gold 902854-700,Magic US4.5-11.5 Womens Suede Mid-high Heels Slip On Round Toe Tassels Long Boot, Twitter
ADIDAS WOMENS RUNNING DURAMO 9 ICE PURPLE WHITE SHOES 2018 BEST SELLER, Pinterest

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New Women's Pointy Toe Stilettos High Heels Ankle Boots Winter Suede OL shoes sz,Pointed Toe Side Zip Combat Women Block Heel Outdoor Work Dress Ankle Boots shoes,NIKE TIEMPO FLIGHT FG BLACK WHITE RED SOCCER CLEATS WMNS SZ 9.5 453961-016,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Nike Flyknit Racer Citrus bluee Lagoon Black (526628-800) Sz 6.5 (Men) 8 (Wom), The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the 200 SCHUTZ - Womens Sneakers - Size 8.5 M BRAND NEW WITH TAGS BLACK WHITE L@@K,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Style: Platform Width: Medium (B, M)
Heel Height: Med (1 3/4 in. to 2 3/4 in.) Material: Synthetic

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Ariat Brown Leather Short Boots Rare Style 15926 Size 6.5 Women’s - Nice,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Journee Collection Harley Boot - Women's Size 9.5 WC, Stone,New Adidas Original Womens SUPERSTAR WHITE AQ1214 US W 5 - 8 TAKSE,NIB Børn Nanna Bootie (Women) bluee Suede Leather Ankle Boots Size 7.5M,Nike Womens Roshe Two - Black Anthracite Sail Size 6.5 New,Fashion womens vintage chunky heel platform lace up ankle boot block heel sz,Nike Womens Roshe Two Flyknit Black Photo bluee Volt Sz 6.5 NIB 844929-003,

Pretty Women Patent Leather Squared Toe Block High Back Zipped Heels Ankle Boots,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

GEOX Respira Xand Net Breathing System bluee Metallic Leather shoes Women's US 10,New Women's Pointy Toe Suede Warm Fur Lining Zip shoes Flat Ankle Boots n030,NIKE WOMENS FREE RN BLACK ANTHRACITE SHOES 2018 FREE POST AUSTRALIA,Clarks Women's Sillian Tino Lace-Up Casual & Walking shoes Navy Size 7.5 M,NEW adidas adiprene - Salmon Running, Cross Training (Women's 9.5),Guess Women's Gianah Sneaker, White,.
 
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Occident Over Knee High Boots Square Toe Block Heel Stretchy Cuffed Suede Womens,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Brooks Glycerin 15 Road Running shoes, Women's Size 9B, Black Silver Pink,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: MOON Boots Waterproof Winter Insulated Women’s 7,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

New SHIEKH white Women's Iva Sneaker SOFT breathable flexible sexy Size 8.5,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Fashion Sexy Womens Winter Faux Fur Block Party Over Knee High Boots shoes Sizes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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