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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Retro Womens Biker Motor Leather Ankle Boots Kitten Heel Buckle shoes High Top,Euro Vogue Womens Lycra Stretchy Pointy Toe Ankle Boots Stilettos Party shoes yh,Sam Edelman Case Chelsea Bootie-Women's Size 8M Black,BLACK OR RED PATENT LEATHER BALLET BOOTS SIZE 10-16 HEEL-0'- PRODUCER OF POLAND,Giorgio Brato Factory Distressed Textured Suede Boots Women US 6 36 Made,Rag Bone Graphite bury Distressed Leather Ankle Boots 39.5,.
Clarks Womens Addiy Kara Brown Boots Ladies Tan Leather Size UK 4 Fit D,
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PUMA Match Lite Basic Wn 5.5 White,Nike Wmns Internationalist 828407-610 Red Stardust Size UK 7 EU 41 US 9.5 New,New Fashion Red Women's Patent Leather Mid Calf Boots Platform Side Zipper shoes,Brooks Dyad 9 Road Running shoes, Women's Size 9.5B, Navy Fuchsia,Naturalizer Women's Marianne Leather Sneakers AB4 Black Size 10W,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
PLS+T shoes 532073 Brown, Instagram
Pikolinos Puerto Vallarta 655-1532 Flats - Women's Size 10.5 11 - Red, Facebook
Adidas Forum Up W Navy bluee Very Rare Womens B35610 Us Size 5,New Franco Sarto Women's Caydee Wide Calf Tall knee high Suede Boots Size 6M, Twitter
Ash Nak Bis silver multi, leather, embellished sneakers. Size EU 40, US 9.5 10, Pinterest
ASICS Gel Cumulus 18 Running shoes Women’s Size 9.5 US Near Mint Condition,NEW BALANCE 696 Classic bluee Sneakers 1167 Size 10.5 B,New Nine West Black Leather Pointed Toe Stiletto Ankle Booties Boots Size 7M,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Donald J Pliner Womens Black Boots shoes Size 6 M,New Catherine Malandrino Womens Pulley Black Cable Knit Sock Boots Size 7.5,
INC International Concepts Frankii Wide-Calf Riding Boots, Size 6M,
New Goth Punk Buckle Women's Leather Roma Riding Motorcycle Mid Calf Boots shoes, 110 EMU AUSTRALIA TARIA MUSHROOM PERFORATED WEDGE BOOT US 6M UK4 EUR37,NEW NIB BLONDO Med Brown Waterproof Leather DIVA Ankle Boots Sz 9.5 170,Marc Fisher Faux Suede Ankle Boots - Oshana Taupe Booties Women's 5.5 New,
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BNIB Women's Drew Juno Mules Sneakers White bluee Size 7 XW,
NIKE Women's 9.5 M RARE Leather Mid High Top Snakeskin Blazer Pack Sneakers e0p,High stiletto heels tassel pointed toe women knee high shoes boots ladies shoes,Chelsea Womens Leather Pull On Black Casual Riding Biker Ankle Boots shoes Flats,Adidas Originals WMNS ClimaCool 02 17 women sneakers grey white BY9289,Alfani Briaah Women shoes Cognac Leather Riding Boots Sz 9.5 WIDE CALF,ALDO Adireng-70 Women Fashion Sneakers Size US 8B White Leather,
150 Black Fashion Riding Knee High BOOTS Women shoes NEW COLLECTION,REEBOK sz 7.5 WOMENS RUNNING SNEAKERS - LIGHT WEIGHT - TUQUOISE - NWOB SHO-10,Adidas Originals WMNS Tubular Viral women lifestyle sneakers NEW black S75581,Destroy Made In Spain Tall high heel Boots 07360 Black Leather,Nike FS Lite Run 2 Athletic shoes Royal bluee Women Sz 12 3353,New Balance Wmns 574 Nubuck Women New Casual shoes Lifestyle Sneakers WL574-NBK,
NEW CONVERSE CHUCK TAYLOR ALL STAR WOMAN WEDGES BOOTS ANKLE LACES FLORAL 7.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE AIR MAX PENNY LE DB (GS) SZ 4.5Y-WOMENS SZ 6,New Fashion Womens Pull On Round Toe Low Heels Strench Thigh Over Knee Boots ogg, Easy access to information on all your services, pricing, and any specials you may be currently running.
Eileen Fisher Black Nubuck Willis Ankle Boots sz 6 NEW, Chuck Taylor Allstar Hi 70s - Mara Hoffman - Multi-color - 158251C - Sz 6 & 8,Nike Air Force 1 07 Premium Metallic Red Bronze Particle Beige Womens Size 10.5,Nike Air Max 90 Premium Safari shoes Wolf Grey CROC 443817 011 Women’s Size 8.5,.
SALE Deal Converse Women CTAS OX 556483C Sneakers Black BCF710, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Womens Size 5 Air Huarache Run Port Wine Running shoes 634835 609, Links to your social media pages to build your online following.
Keen Terradora Sneaker, Women's Size 9.5, bluee,
Elegant Womens Suede Leather Stiletto High Heels Platform Over The Knee Boots,Ladies Punk Rock Motorcycle Chunky Platform Lace Up Ankle Boots Black Brown shoes,Ladies Leather Super High Heel Over Knee Thigh Boots Sexy Black Clubwear shoes,Punk Women's Stiletto Ankle Boots Lace Up Pointy Toe Party Spring shoes Plus WDS,New Sam Edelman 'Petty' Taupe Suede Zip Ankle Boots Women's Size 6 M ,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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Boohoo Women's Black Premium Saffron Studded Heeled Sock Boot Sz 3 UK, 5US; 88,Europe Womens Floral Ankle Boots shoes Side Zip Chunky Heel Stage shoes Party sz,Asics Tiger Womens Size 8 GEL-LYTE Grey Pink Athletic Running Sneakers shoes,England WomensSpring Pull On Loafer Boots Platform shoes Shiny Trendy 2019 New,Rieker Antistress Black Leather Ankle Boots Flannel Cuff Tassels 79693 Women's 8,.
With the Nike WMNS Air Max 1 Ultra LOTC QS NSW Running City Pack New York,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Frye's Bari Suede Leather Tall Slouch Boots 77072 Brown SZ 7 1 2 (500,Aerosoles Double Trouble 2 Suede Ankle Booties, Women's Size 5.5M, Black NEW,
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NEW Nike Free RN Run CMTR Commuter 2017 Premium shoes AA1622-300 Womens SZ 7.5,NEW ADIDAS WOMEN'S SHOES SWIFT RUN W CG4141 Clear Brown Knit-Textile Athletic,BORDELLO Sexy Stripper 5 3 4 Heel Platform Thigh High Red Boots TEE3000 RSPT,Free People - Las Palmas Ankle Boots Grey Leather Women's Size 41 US 11,
NIB Marc Fisher Women's Black Leather Idalee Pointed Toe Ankle Boots 7.5 M,Gothic Womens Lace Up Platform PU Leather Stiletto Heel Casual Ankle Boot shoes,Nike WMNS Air Max 1 Ultra Premium JCRD women lifestyle sneakers NEW 861656-001,
J. Litvack NICKS Buffalo Leather Ankle Boots Brown 6.5M US 36.5 EUR MSRP 245,
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Some smart local businesses for salons to partner up with are...
Converse Chuck Taylor II CT AS II HI 155723C Beige,Mou Women's shoes Sneakers Grey Spring Summer 19,
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Merrell Womens Moab 2 Low Vent Trail Hiking Waterproof Athletic shoes Size 8, Make-up Artists
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Clarks Wilpink Frost Bootie - Women's Size 8M, Grey,
EMU Australia Nepean Womens Black Leather Ankle Boots Heels Sz US 8.5 EU 40,Nike Women's Blazer Mid Rebel New Lifestyle shoes Cool Grey White BQ4022-004,Adidas Originals Sneaker DEERUPT RUNNER W CQ2913 Creme,Ecco Woman's Charm Tie Sneaker shoes White Light Silver NEW in box, 130 on AMZ,Jd Williams Womens Leather Wedge Ankle Boots Red EEE Fit Size UK 5,ASICS WOMENS FUZEX LYTE 2 AIRY blueE ASTRAL AURA FLASH SHOES 2018 BEST SELLER,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Anouk Riding Boots Women Size 9.5 Brown Leather Upper, Born BOC Concept Womens 11 43 Black Pebbled Leather Buckle + Zip Up Riding Boots,Converse Unisex CTAS II 154015C Sneakers Mouse White Cy Pink UK 6 BCF74,Nike WOMEN'S Dunk Sky Hi Essential White Dove Grey HIDDEN WEDGE SIZE 11 NEW,
Adidas Originals Sneaker CONTINENTAL 80 J F99786 black,New COLE HAAN Womens ZEROGRAND STITCHLITE ALL-DAY bluee Trainer shoes W13350,Hot WOmen's High Heels Square Toe Patent Leather Slouch Knee-High Boots US4.5-15,Hoka One One Speedgoat 2 Sneaker - Women's Size 5.5, Black Evening Primpink,Ecco 840663 Hiking shoes-Women's 10-10.5 Purple Black,Rare guess leather fancy floral leather pointed snip toe cowboy boots 7.5 brown,
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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OLD SKOOL(METALLIC DOTS)pinkDOTS SPANISHVILLA VN-0A38G1MU5 WOMEN'S SIZE 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Catherine Malandrino Black suede Fashion Heeled Booties ankle boots sz 9 new,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Air Max 1 Premium Provence Purple Women’s Size 7 454746 501 New,
Fashion Womens Winter Chunky High Heel Leather Mid-Calf Boots White shoes Zsell,Nike Multi-color Women Flex Training shoes Size 10 US 4878,ADIDAS WOMENS ADILETTE CLOUDFOAM STRIPES BLACK WHITE SANDALS 2019 BEST SELLER,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE WOMEN AIR MAX 90 HYPERFUSE PREMIUM iD gold-WHITE SZ 6.5,Current specials and promotions
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Hogan Women's shoes Sneakers - HXW4350BN50IE Made in White,Oboz Womens Brown Mid BDry Waterproof Leather Outdoor Hiking Boots Size US 8.5,FRYE MOLLY TASSEL over the knee OTK boots in WOOD suede brown size 8.5,2018 New Fashion women Pointy toe Vintage shoes glisten Occident Ankle boots Hot,.
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Gola Women's Equipe Dot Magenta 10 B US, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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