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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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NIKE WOMENS ZOOM STRIKE 2 BLACK ANTHRACITE WHITE SHOES 2019 FREE POST AUST, Facebook
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2019 New Womens Pointy Toe High Block Heel Shiny Zip Mid Culf Boots Fall shoes, Pinterest

Hubbard 24 Seven Black Suede Chelsea Boots Womens Size 8.5,APL Athletic Propulsion Labs Techloom Pro Sneakers, Women's Size 7, Heather Grey,Dr. Martens Floral Darcey Cavendish Canvas Sneakers Size 6,

Born Concepts B.O.C. Volos Side Zip Brown Fabric Boot Womens Sz 7,Ladies Suede new High Heels Side Zipper Knee High Boots Clubwear shoes Plus Size,Frye Erica Stud Oxford - Women's Size 9M, Charcoal,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Black Womens Retro Low Heel Zipper Embroider All US Sz Suede Knee High Boot shoes,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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On Cloudsurfer Performance Running shoes, Women's Size 7.5, Ink Jade,KORKS by KORK EASE Women's Booties Brown Leather Monk Trap Size 10 M, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the CARVELA BLACK BOOTS .. SUEDE .. UK 5 EU 38 CLOSING SALE 15% OFF EVERYTHING,, clients have the ability to book an appointment straight from...

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Condition:
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Herstellernummer: 616723-012

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Womens Adidas NMD_R1 STLT PK Primeknit - Black Pink Purple sz 11 shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Hoka One One Gaviota Running shoes - Women's Size 7.5 - Navy,New Bearpaw Emma Short 8 608W black Cow Suede Upper Sheepskin wool blend,Nike W AF1 Jester XX Air Force 1 Low Off White AO1220-100 Women's 9,Asics Gel Cumulus 18 womens shoes T6C8N 3906 new sneakers running aquamarine,Guess Women's shoes Sneakers - FL5JA2LEA12 Black Spring Summer 19,BLACK-RED PATENT LEATHER BALLET PUMPS SIZE 10-16 HEELS-8,1 - PRODUCER- POLAND,.
 
Nike Women's Lunarepic Flyknit Shield Running shoes Size 9 (CM 26),Asics Gel-Quantum 180 Women's Size 8.5 Medium Width Running shoes T5J7N-0105,Adidas Women AeroBounce Running Training shoes NEW Athletic Sports Gym Sneakers,NIKE WOMENS LEGEND REACT RUST PINK SMOKEY MAUVE SAIL SHOES 2018 BEST SELLER, Pikolinos Baqueira W9M-8939 Ankle Boots - Women's Size 7.5 8 - Red REPAIR,Harley Davidson Mega Harness Motorcycle Boots Black Leather Mid Calf Womens 6.5,ASICS WOMENS GEL-TACTIC 2 PERFORMANCE BLACK PINK SHOES 2018 FREE POST AUST,Mid Calf Boots Patent Leather Lace Up Suede Zip Block Heels Oxfords Women shoes,Occident Womens Ornament Mid Calf Boots Fur Trim Wedge&Platform Round Toe Warm,NEW Women’s New Balance Wt410cx5 Trail Running shoes Size 8.5 B Medium,,Lucky Brand Basel Oiled Suede Booties, Women's Size 6M, Periscope,. 
 
Nike Air Zoom Pegasus 35 Women's Running Particle pink Crimson 942855-602 Size 7,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Ladies Low Boot Scholl Eretria in Dark Brown Leather EU 39, 41 UK 6, 7,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Roma Womens Rhinestone Fur Rabbit Winter Boots Top Fur Trim Hidden Wedge shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Nike Wmns Air Max 90 1 University Red Women New Lifestyle Sneakers AQ1273-100,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Reebok CL NYLON X FACE Mustard White Classic shoes's Women's US 7 (B),Current specials and promotions
Nike Air Force 1 Ultraforce Force is Female Vintage Wine 8.5 Women's AJ1701-600,NIKE Lebron James White bluee Fabric Leather Athletic shoes Size 6Y On Sale,,Retro Casual Stylish Womens Fleece Lining Zipper Side Platform Wedge shoes Ths01,British Women's Block Chunky Heel Lace Up Round Toe Leather Ankle Boots shoes,

FORNARINA Size 40 Black Suede Foldover Tassle Tie Around High Heel Ankle Boots,Adidas Originals Sneaker COAST STAR EE9701 white white,Cafè black JLD932 TRONCHETTO IN SIMILPELLE LAMINATA,Kelly & Katie Casada Bootie Sandal Womens 7 Taupe Stone Block Heel Laser Cut 70,Franco Sarto Henrietta Women shoes Leather Riding Boots Dark Burgundy Sz 6.5 M,

Nike Women's AIR FORCE 1 ULTRA FORCE MID PRINT shoes Deep Garnet 807384-600 a1,NIKE Dunk Sky Hi High Sneakerboot 2.0 Hidden Wedge Black Winter shoes Women's 8,COLE HAAN LINEN BROWN LEATHER PEP TOE WEDGE WOMEN SIZE US 7.5 HOT BRAZIL,
 
NEW Womens NEW BALANCE WL 515 MBK bluee Lavender Classic Running Sneakers shoes,Nike Free Focus Flyknit 2 Training shoes 880630-001 Black White UK 4.5 EU 38 US 7,Nike W Air Max 270 Summit White Midnight Navy Classic Running shoes AH6789-106,Nike Women's Air Force 1 Comfort Tech Craft Black 921072 001 Size 8 220,.

New Women Fashion Pointy toe Buckle Leather Geometric Heel Ankle boots,

Reebok Size 7.5 Black Walking Sneakers New Womens shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

NIKE WOMENS PRESTO FLY BLACK WHITE SHOES 2018 BEST SELLER,ASH CALZATURA women SLIP ON TESSUTO green+black - 1683,2009 Asics Gel Kinsei 3 SILVER PURPLE WHITE WOMEN'S 11 MEN'S 9.5 EUR 43.5,Nike Women Air Max 90 QS Christmas Sz 6 White Red gold Green XMAS Candy Cane,

Northside Women Nakoa Waterproof Slip-On Duck Toe Snow Winter Cold Weather Boots,

Fashion Womens Leather Punk Pointed Toe Chunky Heel Sexy Party Ankle Boots shoes,Mizuno Wave Enigma 5 Womens Running, SIlver bluee, J1GD150203,Nike Black Anthracite Grey Mid Calf Boots Facile 749526-001 Women's 12,Ladies real hairy Ostrich furry Fur flats candy color snow boots mid calf size,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

HELLY HANSEN Eir 2 Black Leather Boot Wo's 6M Eu 37 Side Zip 10512.990,

Merrell Moab 2 Mid Waterproof Hiking shoes, Women's Size 6.5M, Granite,Low Top Women's Leather Faux Fur Square Toe Block High Heel Ankle Boots shoes O4,Oboz Womens Sawtooth Low Athletic Support Hiking Trail Athletic shoes 9.5 Wide,Cole Haan Womens Grand Crosscourt Perforated Optic White Leather Lace Ups,

Ladies Real Leather Punk Studded Buckle Low Heel Rocker Cowboy Ankle Boot zipper,New Balance Women's 928v2 Walking shoes US Size 12 Wide,Nike WMNS Lunar Sculpt womens train training shoes NEW voltage green black volt,

Black Womens Leather Stretchy High Heels Booties Platform Over Knee Thigh shoes,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

Bella-Vita Frankie Ankle Boots-Women's size 6.5 Anthracite,New Nike Women's Air VaporMax Plus (AO4550-006) Light Silver Mica Green-Silver,Bearpaw SUNI Boots RABBIT Fur Cow Suede 7 1404W Black AUTHENTIC Womens New Box,PUMA Women's Mostro Fashio Puma Black Puma Black 7.5 B US,Jessica Simpson JS-Delaine Fudgie Split Suede Sz 9 M,.

ADIDAS ORIGINALS TUBULAR DAWN OLIVE CARGO GREEN WOMENS SIZE SNEAKERS BZ0628,

Ahnu Womens Montara eVent III Waterproof Athletic Trail Hiking Mid Boots Size 9,Adidas Superstar Shelltoes College Burgundy Women's Sneakers Sz 8.5 shoes BZ0644,Dr. Martens Vanna 160 Women's Knee High Boots Size 9 Black Leather,

New Adidas Women's Stan Smith Bold White shoes,Fashion Sneakers S75213,

Denise Prichard

Muck Boots Women's Arctic Weekend Boot - Black Swirl Sz 6,Nike Womens Grey Zoom All Out Low 2 Running shoes Sz 5.5 5201,Casual Women's Stretchy Over The Knee High Boots Flats Pull On Cloth Boots Size,BCBGMAXAZRIA Laser Cut Below the Knee Tan Leather Boot Size 41 (10 US) 4,.

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