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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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New La Sportiva Womens Boulder X Approach Trail Running shoes Sz US 8.5 EU 41,Bottega Vaneta shoes Split Vamp Platform Kari Khaki Bootie NEW 41 780 Retail,Elegant Women Pointy Toe Side Zip Over High Stiletto Ankle Boots PArty Nightclub,Kupuri Mica Womens Boots EU41 Suede Beige Leather Crepe Sole Lace Lined Ankle,

Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Franco Sarto Women's Caydee Wide Calf Tall knee high Suede Boots Size 7, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the CARVELA BLACK BOOTS .. SUEDE .. UK 5 EU 38 CLOSING SALE 15% OFF EVERYTHING,, clients have the ability to book an appointment straight from...

Item specifics

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Nike Air Zoom Pegasus 35 Women's Running Particle pink Crimson 942855-602 Size 7,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Roma Womens Rhinestone Fur Rabbit Winter Boots Top Fur Trim Hidden Wedge shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Nike Wmns Air Max 90 1 University Red Women New Lifestyle Sneakers AQ1273-100,

Converse Size 7 White Knit Hi Top Sneakers New Womens shoes,NIKE WMNS NIKE AIR HUARACHE RUN RACER blueE GREY HYPER TURQUOISE 634835 404 6.5,Nike LF1 Lunar Force 1 Duckboot AA0283-001 Black Size UK 5 EU 38.5 US 7.5 New,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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New Women Fashion Pointy toe Buckle Leather Geometric Heel Ankle boots,

Reebok Size 7.5 Black Walking Sneakers New Womens shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

NIKE WOMENS PRESTO FLY BLACK WHITE SHOES 2018 BEST SELLER,ASH CALZATURA women SLIP ON TESSUTO green+black - 1683,2009 Asics Gel Kinsei 3 SILVER PURPLE WHITE WOMEN'S 11 MEN'S 9.5 EUR 43.5,Nike Women Air Max 90 QS Christmas Sz 6 White Red gold Green XMAS Candy Cane,

Northside Women Nakoa Waterproof Slip-On Duck Toe Snow Winter Cold Weather Boots,

Fashion Womens Leather Punk Pointed Toe Chunky Heel Sexy Party Ankle Boots shoes,Mizuno Wave Enigma 5 Womens Running, SIlver bluee, J1GD150203,Nike Black Anthracite Grey Mid Calf Boots Facile 749526-001 Women's 12,Ladies real hairy Ostrich furry Fur flats candy color snow boots mid calf size,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

HELLY HANSEN Eir 2 Black Leather Boot Wo's 6M Eu 37 Side Zip 10512.990,

Merrell Moab 2 Mid Waterproof Hiking shoes, Women's Size 6.5M, Granite,Low Top Women's Leather Faux Fur Square Toe Block High Heel Ankle Boots shoes O4,Oboz Womens Sawtooth Low Athletic Support Hiking Trail Athletic shoes 9.5 Wide,Cole Haan Womens Grand Crosscourt Perforated Optic White Leather Lace Ups,

Ladies Real Leather Punk Studded Buckle Low Heel Rocker Cowboy Ankle Boot zipper,New Balance Women's 928v2 Walking shoes US Size 12 Wide,Nike WMNS Lunar Sculpt womens train training shoes NEW voltage green black volt,

Black Womens Leather Stretchy High Heels Booties Platform Over Knee Thigh shoes,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

Bella-Vita Frankie Ankle Boots-Women's size 6.5 Anthracite,New Nike Women's Air VaporMax Plus (AO4550-006) Light Silver Mica Green-Silver,Bearpaw SUNI Boots RABBIT Fur Cow Suede 7 1404W Black AUTHENTIC Womens New Box,PUMA Women's Mostro Fashio Puma Black Puma Black 7.5 B US,Jessica Simpson JS-Delaine Fudgie Split Suede Sz 9 M,.


Ahnu Womens Montara eVent III Waterproof Athletic Trail Hiking Mid Boots Size 9,Adidas Superstar Shelltoes College Burgundy Women's Sneakers Sz 8.5 shoes BZ0644,Dr. Martens Vanna 160 Women's Knee High Boots Size 9 Black Leather,

New Adidas Women's Stan Smith Bold White shoes,Fashion Sneakers S75213,

Denise Prichard

Muck Boots Women's Arctic Weekend Boot - Black Swirl Sz 6,Nike Womens Grey Zoom All Out Low 2 Running shoes Sz 5.5 5201,Casual Women's Stretchy Over The Knee High Boots Flats Pull On Cloth Boots Size,BCBGMAXAZRIA Laser Cut Below the Knee Tan Leather Boot Size 41 (10 US) 4,.

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