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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Casual Round Toe Flats Faux Fur Lined Snow Boots Womens Fashion PU Leather Boots, Facebook
New Balance 420AZ Classic bluee Sneakers 1173 Size 9.5 B,Nike Metcon 4 Cross Training Weightlifting shoes 924593-402 UK 3 EU 36 US 5.5 New, Twitter
Lot Silver gold Black Ankle Booties Boots Faux Suede shoes Platform Heels Wedges, Pinterest

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New Balance 840 Walking shoes, Women's Size 6.5 D, Black,Nike Free RN 2018 Wild Velvet Women Running shoes Grey Brown Sneakers AQ0563-020,Dansko Women's Honor Toggle Athletic Sneakers Charcoal Metallic - Wide Width,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Rag & Bone Kent Women White Leather Platform Espadrille Sneakers shoes Size 37.5,Roman Womens Leather Square Toe Motor Block Heels Mid Calf Boots Party shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
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New Women Lace Up Pumps Patent Leather Casual shoes OL Flats US4.5-9.5 Plus Size, The ability to book an appointment easily and seamlessly straight from your website.
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NEW Brooks Revel Women's Size 10.5 Running shoes Plum, Pink, and Black, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the New Stylish Women Ankle Boots Patchwork Charm Heel Boots Faux Suede shoes Woman,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Converse Women CT All Stars 551007C Sneakers Multicolor Size UK 5 BCF812,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Puma Women's MUSE MAIA VARSITY shoes Pomeogranate Peacoat 367739-03 c,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Leather Women Platform Strappy Pull On Casual Creeper mid Calf Boots shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Asics GEL-Nimbus 19 Women Running shoes Insignia bluee Glacier Sea,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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ADIDAS Originals Prophere W Teal White Women's Sneakers CQ2541 Size 6, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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