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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Luxury Women's Pointy Toe Faux Leather Buckle Ankle Boots US4.5-9.5 Vintage New,FABIO RUSCONI women's Deep Burgundy Red Genuine Leather Slip On shoes EU 39 ,Hot Womens Ankle Boot Chelsea Oxfords Boots Real Leather Lace Up Brogues Wingtip,MUK LUKS Women's Moccasin Cable Knit Tan Paattrice Sweater Cuff Boot Size 9 NEW,Nike WMNS Air Max 97 Ultra '17 SE women NEW light pumice cool grey AH6806-003,Joan & David Women's Hudsen Ankle Boot Cognac Size 5.5 M US - MSRP 200,.
MUK LUKS Women's Verna Boot, Size 9,
NIKE WOMENS AIR MAX AXIS BLACK METALLIC gold SHOES 2018 ALL SIZES BEST SELLER,Pour La Victoire Irina Suede Lace Up Over The Knee Boot Brown - 6 NEW,Gothic Womens Lace Up Platform PU Leather Stiletto Heel Casual Ankle Boot shoes,Nike WMNS Air Vapor Max Flyknit 2 White Size 9.5 US Athletic Running shoes,
Magic Women Cow Leather Pointed Toe Ankle Boots Knitting Flats shoes Oxfords New,ADIDAS WOMENS CLOUDFOAM PURE SNEAKER PEACH WHITE SHOES 2019 BEST SELLER,Reebok Size 8 M Train Fusion 5.0 Gravel Training Sneakers New Womens shoes NWOB,New BEARPAW Ophelia Black Suede Woven Sheepskin Boots Women's Size 6 M ,Franco Sarto Ellyn Over The Knee Boot Brown - 5.5 NEW,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Gander Mountain Wet Trek Shin Women's Waterproof Hunting Boots Size 11, Facebook
Nike WOMEN'S Air Force 1 '07 FW QS MILAN CITY PACK SIZE 5.5 BRAND NEW,19Winter Fashion Fashion Round Toe Block Heels Patent Leather Mid-Calf Boots @BT, Twitter
NIB Women's BCBGeneration BG-ERINN Sueded Black Shimer Boots Size.7 FREE GIFT, Pinterest
Adidas Women's AeroBOUNCE ST Running shoes Sky bluee Walking Casual NWT CG4584,Josef Seibel Ankle Boot Womans 42 US 11 Britney 50 Black Leather shoes Bootie NEW,Punk Womens Rhinestone Over The Knee Boots Goth Military shoes Lace Up Ske15,
Ahnu Women's Penny Pro shoes Black Leather Size 6 US,NIKE WOMENS IN-SEASON TR 8 BLACK ANTHRACITE SHOES 2018 BEST SELLER,NEW LADIES silver sequin 5 Stiletto high Heel Long Sexy Over Knee Boots Size 8,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Converse Pro Leather LP Ox shoes Royal Damask Women Converse Sneaker - Chz Size,CLARKS Ladies WAVE ANDES Waterproof Leather Walking shoes SAGE Sz. 10 M NIB,NIB Christian Louboutin Logo Boat Flat Figue Velvet Crystal Slip On Sneaker 38.5,European Womens Pointy Toe Zip Ankle Boots shoes Booties Winter Booties Sexy New,
Fashion womens pointy toe High heel Suede Ankle boots Solid leather Zip autumn,PUMA Match Lite Basic Wn 9 White,Black Women Breathable Ankle Booots Back Rivets Block Heel Soft Leather shoes,
Dr. Scholl's Conquer Women's Boot Cocout,
Justin orange Tan Leather Ostrich Cowboy Boot Womens Size 6 B Style L8961,ASH BOWIE Black Suede Leather Glitter Wedge High Top Sneakers Sz 8 NEW,New Comfortable Soft Leather Ankle Boots Womens Low Heel Round Toe shoes Plus Sz,BABETTE TAN LMSPBT90 Women's shoes Size 7 Eur 4.5 Suede Boots MEPHISTO,Ladies Punk Rock Motorcycle Chunky Platform Lace Up Ankle Boots Black Brown shoes,NIKE EPIC REACT FLYKNIT (GS) BLACK-WHITE (943311 001) TRAINERS UK 4 EU 36.5,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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12cm Heel Women Platform Zipper Stiletto Casual Ankle Boots shoes Size,Nike LunarEpic Low Flyknit 2 Running shoes Purple Training Sneakers Womens Sz 7, Easy access to information on all your services, pricing, and any specials you may be currently running.
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New Balance Womens Run Disney Ariel 2016 WPACEDIS Size 5, The ability to book an appointment easily and seamlessly straight from your website.
Converse Chuck Taylor All Star CTAS Hi Eclipse Velvet Studs SZ 9.5 ( 558993C ), New Adidas Original Womens STANS SMITH ACTIVE RED WHITE G2813 US W 5-11 TAKSE,Asics Gel Noosa Tri 10 GR Sneakers Black gold Women Sz 6 6535,Riding women over the knee round toe leather boots buckle high heels stretch new,NEW Women's Pointy Toe Spike Patent Leather High Heels Back Zip Fashion shoes,.
Magc Womens Punk stylish block high heel platform round toe side zip riding boot, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the New Stylish Trend Diamante Snow Boots Women Winter Warm Thick Pull On Ankle Boot,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Colour:||Green||US Shoe Size(Women's):||UK 5|
|Size Type:||Regural||Upper Material:||Textile|
|Country/Region of Manufacture:||Unknown||Main Colour:||Green|
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Lucky Brand Yorque Brown Leather Wedge Ankle Boots Women's shoes Size 9 M NEW,MIA Sima Knee High Boots, Women's Size 6.5, Black,New Arrival Womens Leather over the knee boots stilettos black platform shoes SZ,Ladies women occident stiletto heels side zip pointy toe ankle boots spring shoE,
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Some smart local businesses for salons to partner up with are...
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New Women Autumn Sock Leather Square toe Pull on Block Chunky Heel Stretchy Boot, Make-up Artists
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Nike Women's Free 5.0 - Stealth Metallic Platinum Dark Grey (580591-005), Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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GEOX Nebula G Glit Tex+Suede Lead Lt.Taupe sneakers sale d641eg,
Nike Women´s In-Season TR 6 Training shoes Size US 6.5 M Pure Platinum White Mic,Lady Pointed Toe High Stiletto Heel Back Zip Ankle Boots Ruffle Edge Floral shoes,Isaac Mizrahi Shandy Womens Black Leather Boots Booties Size 9.5 New,Nike WMNS Air Max 1 Ultra LOTC QS NSW Running City Pack New York,NWOT Cole Haan Size 11 Black Suede Booties NWOT Cole Haan Size 11 Black Suede,Lucky Brand Koben Bootie - Women's Size 5.5 M - Whiskey,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Big Size Women Mid Calf Boots Leopard Sexy High Heels Denim Lace Up shoes Jd_uk,Euro Womens Rivet Block Heel Ankle Boots Leather Lace Up Casual New shoes Zipper,New Balance WW928GR3 Athletic shoes - Women's Size 10 B - Grey,Ladies Pumps Gladiator Sandals High Heel shoes Sexy Roman Style Yellow Large Sz,Kenneth Cole Boots Womens Black Leather Tall Riding Boots Round Toe,EUC Asics Gel Nimbus 19 Size US 8 M (B) EU 39.5 Women's Running shoes bluee T750N,
Ariat Womens Western Boot 8C Heritage Brown Leather Round Toe Cowgirl ATS Foot,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Ryka Size 7.5 M FLORA Memory Foam Navy Mint Walking Sneakers New Womens shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Adidas Originals NMD R1 STLT PK Primeknit W Women Boost Ash Green New CQ2031,
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New Balance W860BP8 D Grey & Light bluee & White Stability Running shoes NB,NIKE TANJUN NOBLE RED HOT PUNCH WOMENS SHOES US 8 FREE POST AUSTRALIA,APL Propulsion Labs TechLoom Pro metallic mesh pinkgold sneakers sz 7.5,Asics Gel-Kayano 24- Women's Size 9, Grey White,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes cuir TBS ASTRAL Off White neuve avec boite P 39,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
New Womens Vintage Leather Pointy Toe Block Heel Combat British Dress Ankle Boot,
BEARPAW Women's Wide Width Emma Short Boot Black Suede Fur Lined Bootie,MANUEL BARCELÒ CALZATURA women SNEAKERS PELLE BEIGE - 117C,Salomon X Ultra Prime Hiking shoes, Women's Size 7.5, Charcoal Purple Mint,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
NEW Tory Burch Women's Marion Quilted Grey Felt T Logo Sneakers shoes SIZE 7.5, Adidas energy boost W Q33961 Women's Running shoes Size 8 MSRP 150 New,Merrell Womens Performance Footwear Size 9.5 shoes J52920 Gunsmoke,
Adidas Originals Continental 80's Pink Fashion Sneakers,shoes B41679 Women's,Current specials and promotions
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Dansko Joy Bootie - Women's Size 6.5 7 Black,Nike air pegasus 89 844888-100 summit white binary bluee Oatmeal pink wmn running,Anthropologie RAPHAELLA BOOZ Black Suede gold Stud Zip Ankle Boots Sz 8 249,Hoka One One Women's Bondi 5 Running shoes Aquifer Vintage Indigo Size 8M,Rockport Pandora Boots, Women's Size 10 W, Black,
Frye Cara Roper Short Riding Boots Womens Leather Cowboy Round Toe Black Size 9,BORDELLO Sexy Stripper 5 3 4 Heel Platform Thigh High Red Boots TEE3000 RSPT,New Womens Pointy Toe Block Heel Platform Over Over Knee High Boots Lace shoes,
Asics Gel-Noosa Tri 9 Running shoes Training Athletic Womens Sz 11 Multicolord,Nike Wmns Presto Fly women lifestyle casual sneakers NEW desert sand 910569-201,Nike 2017 Zoom Vapor 9.5 Tour Tennis shoes purple White 631475-502 Size 11,Pajar Women's Alina Black Boots 6-6.5 M US (37 M EU) New In Box,.
Adidas 8K sport originals promotion red pink white,
MIA Maddock Booties - Women's Size 11 M - Black, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
NB Christian Louboutin Vieira Flat White Multicolor Lace Up Low Top Sneaker 39.5,Adidas Crazyflight X Women’s Volleyball shoes Size 9.5 BA9270,Clarks Suede Desert Boots, Women's Size 7.5M, Cool bluee,Nike Air Force 1 Athletic shoes Women's Sz 8.5 US 315115-414 Light bluee 2008,
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