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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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NIKE AIR MAX WOMENS ATHLETIC SHOES - NEW - RED & WHITE - 8.5 - REALLY NICE,Clarks Women's Size 6.5M Black Leather Ankle Boot Bootie shoes Side Zipper Buckle,New Women Sexy Stiletto Zip Over Knee Knight Riding Boots High Heel shoes 2color,Puma x Sophia Webster Pearl Cage Mid Fade Women Lifestyle shoes Black 364752-01,
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Kuru Luna Chelsea Black Boot Lightweight Comfort Footwear Women's Size 11,Nike Metcon 3 MTLC 922880-001 Black Size UK 7.5 EU 42 27cm New,Neu All Star Converse Chucks X Hi XHI Knee Leder gefüttert 111514c Gr.36 UK3,5,Ladies Embroidery Floral Ankle Boots Chunky High Heel Side Zipper Square Toe sz,.
ADIDAS ORIGINALS FLB W RAW PINK OFF WHITE GUM WOMENS SIZE SNEAKERS BY9301,Luxury Women's boots Leather military combat shoes Lace up zipper Punk Fashion,Khombu Andie Snow Boot - Women's Size 8M, Cream Brown Navy,NIKE HUARACHE EXTREME (GS) TRIPLE BLACK (AQ0575 004) TRAINERS UK 5.5 EU 38.5,LB Womens Booties Heels Black Genuine Leather Soft Zip gold Tone Buckles Size 8W,Nike Air Max 90 Thea Free WMNS Frauen Neu,.
Nike Air Max 97 Wolf Grey Pure Platinum-Glitter Wmns.Sz.12=Mns.10.5 (AT0071-001),
16 New Nike Zoom Kynsi JCRD Women's Boots Sizes 6.5-7.5 806978 202,Bohemia Ankle Boots Beads Pointed Toe Block Faux Suede Womens shoes Autumn,Ash Brand Women's Dazed Stars & Studs Leather shoes Sneakers White Silver New,Alexander Mcqueen Women 553770WHGP79061 Oversized Sneakers shoes Limited 35-42,
2018 Hot Womens Cow Leather Block High Heel Pearl Ankle Boots Side Zip shoes sz,Ladies Clubwear shoes Synthetic Leather High Heels Zip Thigh Boots US Size b057,New Ladies Winter Fur Trim Round toe Wedge Heels Platform shoes Ankle Boots,New Balance 247 Pink Running shoes Women's US 7 (H2,26),ADIDAS NMD R1 W UTILITY GREY OLIVE MAROON BA7752 RARE NEW,
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Merrell Womens Moab 2 Ventilator Low Breathable Hiking Athletic Trail shoes 11,Blondo Volly Waterproof Riding Boot, Black Leather, Womens Size 8.5 M,Nike WMNS Metcon 4 Rise AH8184-100 White Wolf Grey Women Size 5 Training shoes,Mou Women's shoes Sneakers Gun Metal Spring Summer 19,Air Jordan Wmns 1 High Zip Premium Women New Black Gym Red Sneakers AT0575-006,Salvatore Ferragamo Black Leather Stretch Ankle Boot shoes Women's 7.5 AA,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Chaussure Bottine Cuir Femme Marque MTNG size 40 color brown,Nike Womens Air Max 97 Ridgerock Mink Brown Desert Dust 917646 201 Size 7,Lady Vogue Sparkling Sequins Floral Rhinestone Zip Ankle Boots Pointy Toe shoes@,New BEARPAW Ophelia Black Suede Woven Sheepskin Boots Women's Size 6 M ,
Make sure you utilize all the big social media platforms such as:
Koolaburra shoes 399571 Beige 5, Instagram
NB Christian Louboutin Vieira Flat White Multicolor Lace Up Low Top Sneaker 39.5, Facebook
PUMA - 361912 - Court Star - Women's shoes - Slate Sky Light bluee - Size 6.5,Nike WMNS RosheRun Woven 2.0 641220-002 Roshe Run Slip On Cool Grey L Crimson, Twitter
Keen Utility Detroit MID (Steel Toe) Gargoyle Capri Breeze WOMEN'S SIZES, Pinterest
Nike WMNS Air Max 90 OG NSW Running White Grey-Infrared-Black,INTROVABILE DR SCHOLL STARLIT S206 N 41-42-43-45,Occident Womens colorfull Mink Ankle Snow Boots Winter Warm Flats Thicken shoes,
New Balance WZANTBI4 Athletic shoes - Women's Size 6 - bluee,NEW Womens Sz 7 ADIDAS Duramo Cross X GTX B40387 Green Peach Sneakers shoes,Cole Haan Knee High Boots Green Suede Side Zipper Heels Comfort Womens Sz 8.5 B,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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New Womens Reebok ROYAL Bridge 2.0 GREY DV5167 US 5.5 - 11 TAKSE,
Fashion Women's Ankle Combat Boots Kitten Heels Pointyt Toe Back Zip Young Shiny,NEW Wmn's (CHOOSE SZ) COLUMBIA Birke Trail Brown Athletic Hiking Trail shoes,Adidas AlphaBounce Women's Training Running shoes DA8708 Size 7-9 NIB,Betsey Johnson SB-Holly Ivorysatin White bluee Heels Women's 8 (A),
New Women Open Toe High Stiletto Heel Mesh Buckle Ankle Boot Sandal shoes Leather,Gentle Souls by Kenneth Cole Parc Lace-Up Leather Sneakers, Women's 6M, White,New Women's Skechers GOWALK SPORT-RUSH Walking Black 14139 10T,
Puma Size 8.5 Black Platform Sneakers New Womens shoes,
Retro Leather Hot Women's Hiking Mid Calf Boots Fur Lined Warm Winter Snow shoes,New Sketchers MOD Chocolate Leather Women Combat Military Boots 7.5 Lace Block,Nike Free 5.0 TR Fit 5 Size 8 Women's EUC,Nike Women Free RN 2017 Running shoes 880840 501 NEW,New Balance 530 Bionic Boom Women's Running shoes W530RTB NIB Authentic,Leather Women Ankle Boots Chelsea Stiletto Heels Pointy Toe Zipper Casual shoes,
Adidas Run Lux Clima Running shoes, Women's Size 7.5, Black,Patricia Nash Womens Boot Lombardy Italian Leather Tan Mid-Calf All Sizes 298,NIB Naturalizer Womens Blythe Soft Marble Ankle Leather Bootie Boot,NEW ADIDAS WOMEN'S ORIGINALS ULTRABOOST SHOES BLACK BLACK-WHITE,Born BOC Knee High Boots Black Suede Leather Side Zip Studded Heels Womens Sz 9,Nike Womens Lunar Hyperworkout + 532224 002 bluee Silver Black Size 11 US,
Nike Wmns Classics Cortez Sz 8.5 902856 006 Metallic Pewter White Deep Pewter,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NEW BALANCE 890 V3 Barringer Baddelay Racing Flat Men 7.5 Womens 9 (D) Width,NEW BALANCE 1080v6 Fresh Foam Bright Coral Running Training shoes Womens 6.5 D, Easy access to information on all your services, pricing, and any specials you may be currently running.
NIKE WOMENS BENASSI SOLARSOFT SLIDE WHITE FIREBERRY SANDALS 2019 BEST SELLER, Nike Air Max 95 SE Womens Running Training shoes Sz 6.5 Particle pink AT0068 600,NIKE AIR MORE UPTEMPO (GS) BLACK-PINK BLAST SZ 5.5Y WOMEN SZ 7,Hunter Knee High Rain Boots Sz UK 7 US 8M 9F EURO 40 41 Black Rubber,.
Adidas Womens Tubular Dawn Gymnastics shoes Trace Size 5 UK BCF812, The ability to book an appointment easily and seamlessly straight from your website.
DS WOMENS NIKE AIR FORCE 1 HIGH PARIS FASHION WEEK 704010 400 NOBOXLID 6.5 FREE, L'AUTRE CHOSE CALZATURA women SLIP ON GLITTER blue+BORDEAUX - 92F9,Reebok Classic Melody Ehsani Blacktop Pump Wedge Snakeskin Womens Size 6 M46657,NEW Columbia Minx Slip III Women's Waterproof Boots,New Fashion Occident Womens Pointy Toe Elastic Rhinestone Kitten Heels Caual Ch8,.
Clarks Women's Sillian Tino Lace-Up Casual & Walking shoes Navy Size 7.5 M, Links to your social media pages to build your online following.
Adidas Running Ultraboost 19 Chalk White Pale Nude Black gym New Women B75878,
Asics GEL-Kayano 24 D Women Running shoes bluee Purple White,BLACK OR RED SUEDE BALLET PUMPS SIZE 6-16 HEELS-8,5'- FS1038 BOLINGIER,New VANS X DISNEY SK8-HI Mickey Mouse 90th Collection - MICKEY AND MINNIE PINK,PROPET WOMEN'S TRAVELFIT SLIDE WALKING SHOE BLACK 9 W US,GALANI Leather Boots sz 10 42 sexy knee-high tan riding-style quality NIB 299,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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Adidas Womens Sz 10.5 FLB Originals Flashback Running Sneakers Black BY9686,K-Swiss Defier Misoul Tennis Leather shoes Women's White US 8 EUR 39.5 New,NEW Womens NEW BALANCE 510 LB3 Grey Navy bluee Memory Foam Sneakers shoes,Biondo Womens Wool Lined Black Leather Mid-Calf Boots Size 10M Excellent,Nike Women's Air Max Axis Premium Sneakers, Pale Pink Pink Foam Black,.
With the British Womens Suede Leather Pretty Squared Toe Block Heels Stretchy Ankle Boots,, clients have the ability to book an appointment straight from...
Adidas Neo Super Top White women's comfort fashion Wedge shoes boots AW3968 NEW, NB New Balance 574 High Roller Sneakers Women’s Size 6.5 Leopard Purple KL574LG,Newton Running Gravity 7 Running shoes, Women's Size 10, Green Pink,BNIB (No Lid) Women's Nike Air Max 95 PRM. UK 5.5 EU 39 US 8,
Fashion Womens Pointy Toe Block Heel Thicken Punk Buckle Ankle Boots Plus Sz,Dr Martens Kids Womens Delaney 8-Eye Hot Pink Patent Leather Boots Size 5,
Nike Wmns Air Max 90 Women New Black White Gum Lifestyle Sneakers 325213-055,
Nike Women's Air Max Advantage 2 Sneakers Black Cool Grey AA7407 002 Brand New,Reebok Size 9 Running Sneakers New Womens shoes,181 CALZATURA women SLIP ON PAILLETTES BEIGE - 451D,Nike WOMEN'S Air Vapormax Flyknit Wolf Grey Crimson SIZE 7.5 BRAND NEW,
Nike W Flex Trainer 8 Women Training shoes Black White,Nine West Orynne Leather Ankle Boot Black Size 6.5 NIB,MINT MIZUNO Womens Size 8 EUR 38.5 MED 120 Coral Red bluee SAYONARA 3,
NIKE AIR PEGASUS 89TECH N7 LIMITED EDITION (873307 103) WMNS.SZ.8.5=MNS.SZ. 7,
Fashion Women Square Toe WQ Chunky High Heels Lace Up Suede Ankle Boots Party,
New Womens Reebok CLUB C 85 EMBOSS BS9526 WHITE BLACK US 5.5 - 11.0 TAKSE,NINE WEST VINTAGE BLACK LEATHER HARNESS RIDING BOOTS EQUESTRIAN 9.5 M LADIES,Born Baily Brown Leather Ankle Boots Women's shoes Size 6 6.5 M NEW,New Womens Fashion Sexy Pointy Toe Slim High Heels Party Transparent Ankle Boots,Gothic Women Winter Warm Boots Buckle Strap Chunky Heel Fur Trim Snowboot shoes,Nike WMNS Zoom Fly SP Women Running shoes Guava Ice White,.
Some smart local businesses for salons to partner up with are...
NEW adidas Predator L2 TRX FG - Pink Black Cleats (Women's Multiple Sizes),Brooks Cascadia 12 Running shoes-Women's Size 8B Pickled Beet Black Fiery Coral,
Robert Clergerie Eloise Espadrille Sneakers - Women's Size 6.5 - Silver,2018Womens Over Knee Boots Square Toe Block Front Zip Assorted color shoes,Mid Kitten Heels Womens Pointed Toe Lace Up Ladies Bootie Pumps Spring shoes,
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Alfani Women's Riding Boots Egila Knee High Boots 6M, Make-up Artists
Corso Como Classics STONY TALL Leather Riding Boots Black SZ 5.5,Paul Green Womens UK 7 US 9.5 Brown Handmade Leather Side Zip Ankle Boots Heels,NWB Swarovski Studded Nike Free 5.0 TR Fit Black Running shoes 703674-004,
38 Adidas NMD_R1 Women's Running Boost shoes PK Size 6.5 BB2364, Jewelry Shops
Blondo Kamikaze Tall Waterproof Leather Zip Boots Black 6.5 260,NEW ECCO Genna Sneakers Women's 7-7.5 M (38) Taupe Leather shoes 130,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Autumn Winter Fashion Women Leather Rivet Ankle Boots Block Heels Round Toe shoes,
John Lewis & Partners Winnie shoes Boots in Snake Leather UK 4 EUR 37,NEW New Balance Womens 247 Lifestyle Mode de Vie Neon Pink Athletic shoes Sz 8,Cole Haan Women's Millbridge Pull on Boots WP Black Leather shoes Size 10 B,Corral Women's A2402 Exotic Python Inlays Fashion Black Boots Size 7.5M 296,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike WOMEN'S Lunarepic Flyknit Laser orange Bright Citrus SIZE 9 BRAND NEW,
NIKE ROSHE ONE FB Womens 8 (6.5Y) Running Purple Bright Citrus 810513 500 NEW,shoes toile TBS ASTRAL galet neuve avec boite P 38,Hot 18cm Metal Heel Pointed Toe Party Patent Spike Heel Sexy Over The Knee Boots,Long Tall Sally Orla Low Suede Ankle Boots In Navy Womens Size US 11 EU 43 159,Nike Air Max Women’s White Leather Athletic Running shoes Size 9,Autumn Winter Women Pointed Toe High Heel Ankle Boots Black Booties Back Zip Up,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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L.L.BEAN TAUPE LEATHER SHEEP HEEL BOOTS SIZE 7 (BO100),
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Hot Womens Suede Leather Low Heels Over Knee Length Slim Leg Long Boots Pull On,Adidas Mana Bounce 2 M Aramis Running White Silver,NEW Nike Women's Roshe One Fashion shoes Black White 844994-002 185K z,MINT Nike ID SHOX Turbo 313202-991 OREGON DUCK colorway Badging Womens 9 40.5,Newton Gravity VII Athletic shoes - Women's Size 8 - Black bluee,Nike Women Air Zoom Spiridon Pure Platinum Desert Red Black 905221-002 Size 7.5,.
Brooks Pureflow 7 Running shoes-Women's size 5 B Grey Green, 368 FRYE 5.5M Melissa Scrunch Short Dark Brown Antique Pull-up Leather Boots,Ladies Leather Ankle Boots Zipper Pointed Toe Sequins Sexy Party Wings shoes hot,Nike Women’s Air Max 1 PRM SIZE 9 454746-403 Navy White Denim Gum Premium, Fashion Green Womens Stiletto High Heel Ankle Boots Patent Leather shoes Zsell,NEW NWB ITALIAN MADE BLACK STUDDED DISTRESSED LEATHER BIKER BOOT SZ 7,Keen Womens Tyretread Tall Side Zip Pull On Winter Snow Casual Riding Boots,Converse JW Anderson PINK BIG EYELETS 70S CHUCK TAYLOR ALL STAR 162289C 8 WMNS,Converse Chucks - CT AS Seasnl HI - grey,NIKE DUNK LOW GREEN BLACK orange WOMENS WMNS SIZE 9.5 317813-301 ,,NIKE AIR MAX 95 WQS FIBERGLASS SATIN 919491 301 LIMITED WOMENS Sz 7.5,.
CLARKS Kermis Uma Black Leather Women's Ankle Boots UK 5 6 7,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
LE BLE CALZATURA women TRONCHETTO PELLE grey - 6BCE,
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NIKE AIR MAX 1 ULTRA 2.0 Light Bone Black Sail Style 881104-008 Sz 12 Women’s,New Adidas Original Womens STANS SMITH ACTIVE RED WHITE G2813 US W 5-11 TAKSE,Miu Miu Women's Black Leather Round Toe Ankle Buckle Strap Boots EU 40 US 9.5,Earth Rexford Bootie - Women's Size 8B, Taupe,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Italian Leather Rockabilly Croc Boots Womens Black US 8 EUR 38.5 Western Cowboy,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
GH Bass NIB Women 7 7.5 Wilma Brown Faux Suede Ankle Boots w X Strap Trim,
Ariat Leather Cowboy Boots Square Toe Western Cowgirl 10011893 Brown Womens 6 B,Giuseppe Zanotti Design Adam Laceless Sneakers- Women's sz 6.5 Black,Adidas Round It Wedge Suede Sneaker Boot Women Sz 8.5 Multi Beige Purple Ath Hip,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
New Adidas STELLA MCCARTNEY BARRICADE BOOST 2017 WHITE BY1621 US W 5 - 9 TAKSE, Nike ROSHE 2 FLYKNIT Running SHOES GS size 6Y WOMEN'S 7.5 130 844620 601 NEW,ASICS Gel Cumulus 19 2A Narrow Width Running shoes bluee Purple orange SIZE 7,
Occident Fashion Block Heels Womens Round Toe Buckle Platform Punk Ankle Boots,Current specials and promotions
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New Nike Women's Air Max 90 Premium shoes (896497-002) Black Black-Gum-White,BOBS from Skechers Pureflex HEATHERS Slip On Walking shoes Black Size 6,La Sportiva Womens Synthesis Mid GTX Athletic Trail Hiking Boots US 10 EU 42,L'AUTRE CHOSE CALZATURA women SLIP ON GLITTER BRONZO - 4C03,Adidas Original Tubular Shadow Women's BY9737 Size US 8.5 Green,
Eileen Fisher Murphy Bootie Storm Intaglio Nubuck Leather Zip Ankle Boot NEW 10,BCBGeneration Ladies ROZZ Stretch Suede Tall Dress Boots BLACK Sz. 6M NIB,NEW Womens NIKE Flex 2014 RN 642767 009 Grey Volt Running Sneakers shoes,
PUMA Match Lite Basic Wn 6.5 White,PUMA ZENVO WOMEN'S SHOES SNEAKERS RUNNING CROSS TRAINING PINK NIB,La Canadienne Tahra Size 6M Black Brogue Leather Ankle Boots Low Heel Zip Up,Nike Women's Running Hoodland Suede Boots shoes Sports High Top Sneaker,Gym,.
Punk Women Rivets Leather Hidden Wedge High Heel Sneaker Lace Up High Top shoes,
Occident Womens Suede Over Knee Thigh Boots Block High Heels Lace Up Party shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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